Are you curious about the financial rewards of launching a custom board game creation business, and how much an owner can realistically earn? Understanding the revenue streams and cost structures is key to unlocking significant profit, potentially reaching figures like $50,000+ annually for successful ventures, but a clear financial roadmap is essential; explore how a robust custom board game financial model can illuminate your path to profitability.
Strategies to Increase Profit Margin
Enhancing profit margins is crucial for sustainable business growth and increased owner profitability. The following table outlines key strategies and their potential impact on a business's financial performance.
Strategy | Description | Impact |
---|---|---|
Optimize Pricing | Adjusting product or service prices based on value, market demand, and competitor analysis. | Potential increase of 5-15% on gross profit. |
Reduce Cost of Goods Sold (COGS) | Negotiating better supplier terms, sourcing cheaper materials, or improving production efficiency. | Potential reduction of 3-10% in operating expenses. |
Increase Sales Volume | Implementing effective marketing and sales strategies to attract more customers. | Can lead to a 2-8% increase in net profit through economies of scale. |
Improve Operational Efficiency | Streamlining processes, reducing waste, and automating tasks to lower overheads. | Potential savings of 2-7% on total operating costs. |
Focus on High-Margin Products/Services | Prioritizing sales and marketing efforts for offerings that yield the highest profit per unit. | Can boost overall profit margin by 4-12%. |
Enhance Customer Retention | Developing loyalty programs and superior customer service to retain existing clients. | Reduces acquisition costs and can increase lifetime customer value by 10-25%. |
Diversify Revenue Streams | Introducing complementary products or services to capture additional market share. | Potential for revenue growth and margin improvement through cross-selling opportunities. |
How Much Customized Board Game Creation Owners Typically Make?
The income for owners of a customized board game creation business can vary significantly, influenced by sales volume, pricing strategies, and operational efficiency. For an independent designer running a successful venture, annual earnings can realistically range from $30,000 to over $100,000. This range reflects the ability to scale production and marketing efforts effectively.
For those operating smaller, home-based custom game design businesses, initial owner earnings might be more modest. In the early years, income could fall between $20,000 and $40,000 annually. This lower starting point is common as these businesses focus on building a client base and refining their production processes, similar to the initial stages discussed in understanding the economics of custom board game production, as noted on financialmodel.net.
More established customized board game creation businesses that have developed robust marketing channels and efficient manufacturing partnerships can expect higher owner compensation. In a bespoke board game company, earnings can reach $75,000 to $150,000 or more per year. Diversifying revenue streams, such as offering design services alongside production, can significantly boost profitability for personalized board game companies.
The earning potential for independent board game designers is quite broad. While some may treat it as a side hustle, generating less than $10,000 annually, others with a strong portfolio and consistent demand can achieve a full-time living. Top earners in this niche market can exceed $200,000 per year, demonstrating the considerable profitability of a niche game market when executed well.
Factors Influencing Owner Earnings in Custom Board Game Creation
- Sales Volume: Higher order numbers directly correlate with increased revenue.
- Pricing Strategy: Setting appropriate prices based on perceived value, complexity, and market rates is crucial for maximizing profit margins. For example, average profit margins for custom board game development can range widely, often between 20% and 50% depending on the production model and materials used.
- Operational Efficiency: Streamlining design, manufacturing, and fulfillment processes reduces costs and increases the potential owner's draw from a board game business.
- Marketing and Reach: Effective marketing strategies, including digital presence and networking, expand the customer base and drive sales.
- Service Offerings: Expanding beyond basic game creation to include unique add-ons or consulting can create additional revenue streams for personalized board game companies. You can find more about startup costs and owner earnings for board game design at financialmodel.net.
The potential income for a one-person custom board game operation is heavily tied to their ability to manage all aspects of the business, from initial concept to final delivery. While a sole proprietor might initially focus on smaller projects, scaling up involves efficient project management and potentially outsourcing certain tasks. Understanding how sales volume and pricing affect owner income in this business is key to projecting realistic earnings.
For a custom board game business to become profitable, an owner must carefully consider their expenses. Key costs include design software, prototyping materials, manufacturing fees, shipping, marketing, and potentially website development. A thorough understanding of these expenditures, as detailed in articles like financialmodel.net, is essential for calculating the break-even point for custom board game design business and ensuring owner compensation is sustainable.
Are Customized Board Game Creation Profitable?
Yes, a customized board game creation business can be a highly profitable venture, particularly by tapping into the niche game market. This profitability stems from the potential for premium pricing on unique, personalized products. Because these games are bespoke, they often face lower competition compared to mass-market board games, allowing for better margins.
The overall board game industry demonstrates significant economic health, reaching an estimated global revenue of $152 billion in 2022. Within this large market, custom board game businesses benefit from a segment of consumers willing to pay a premium for highly personalized and unique gaming experiences, contributing to substantial customized board game revenue.
The ultimate profitability for a custom board game business, and thus the owner earnings for custom games, hinges on effective management of initial startup costs and optimizing design processes. By diligently controlling manufacturing costs and streamlining the creation workflow, a well-managed business can achieve strong profit margins. This focus directly impacts the board game creation business salary potential.
Many indie board game publisher earnings highlight the power of specialization. Focusing on specific niches, such as creating custom games for corporate team-building events or crafting personalized family heirloom games, can significantly enhance profitability. These targeted approaches often attract high-value clients, boosting the game designer income potential and overall custom board game business profit.
Factors Affecting Custom Board Game Business Income
- Target Market: Focusing on niches like corporate clients or personalized gifts allows for higher pricing and thus greater owner earnings custom games.
- Production Costs: Efficient management of tabletop game manufacturing profit is crucial; controlling costs for printing, components, and assembly directly impacts profit margins.
- Pricing Strategy: Setting appropriate premium prices for unique, high-quality custom designs is key to maximizing customized board game revenue.
- Sales Volume: Higher sales numbers, driven by effective marketing and product appeal, directly increase overall board game creation business salary potential.
Understanding the economics of custom board game production is vital for calculating owner's draw from a board game business. For instance, a bespoke game with custom miniatures and high-quality components might cost $50 to produce, but can be sold for $150-$300 or more, depending on complexity and personalization. This illustrates the significant potential profit margin for custom board game creators.
The earning potential for a one-person custom board game operation can vary widely. An independent designer focusing on high-value, low-volume projects might earn an annual income comparable to a skilled professional, potentially ranging from $50,000 to $100,000+, depending on client acquisition and project scope. This demonstrates that it is possible to make a full-time living from creating custom board games.
What Is Customized Board Game Creation Average Profit Margin?
The average profit margin for custom board game creators can vary significantly. Generally, these businesses can expect profit margins to fall between 30% to 60%. This range depends heavily on factors such as the complexity of the game's design, the cost of materials used, the business's pricing strategy, and the total volume of orders processed. Understanding these elements is crucial for accurate financial projections.
For businesses focused on high-end, bespoke board game creation, financial projections often estimate gross margins between 50% to 70% on individual projects. This higher margin is typically achieved through premium pricing for unique intellectual property and specialized design services. However, it's important to note that net profit margins will be lower after accounting for operational expenses like salaries, marketing, and overhead, as detailed in analyses of custom board game creation costs.
When utilizing print-on-demand services for custom board games, per-unit profit margins might be slightly lower, often ranging from 25% to 45%. This model offers an advantage by reducing inventory risk and requiring lower upfront capital investment, which can improve overall profitability for custom board games produced this way. Businesses like GameForge Studios can leverage this flexibility to manage cash flow effectively.
Factors Influencing Custom Board Game Profitability
- Design Time: The hours spent on conceptualization, prototyping, and playtesting directly impact costs.
- Component Sourcing: The quality and quantity of components (cards, tokens, boards, dice) affect material expenses.
- Manufacturing Costs: Bulk printing and component manufacturing prices influence per-unit costs. Businesses often seek to understand the economics of custom board game production to optimize these.
- Fulfillment and Shipping: Packaging, handling, and shipping logistics add to the final cost.
- Operational Expenses: This includes marketing, software, rent, and administrative costs.
Businesses that successfully streamline their design, sourcing, and fulfillment processes are better positioned to achieve higher profit percentages. Some successful studios in the niche game market report net profit margins upwards of 25% to 35%. Maximizing profit from custom board game sales often involves efficient operations and strategic pricing that reflects the value of unique, personalized products.
What Factors Determine The Profitability Of A Customized Board Game Company?
The profitability of a custom board game business like GameForge Studios hinges on several critical elements. Pricing strategy is paramount; setting prices that reflect the bespoke nature and quality of the product while remaining competitive is key. Customer acquisition costs (CAC) also significantly impact net profit. For instance, a company spending $50 to acquire a customer who then spends $300 on a custom game has a much healthier margin than one spending $150 to acquire the same customer. Production efficiency, covering everything from design time to manufacturing, directly affects the cost of goods sold. Finally, the perceived value of a truly unique, personalized board game experience allows for higher price points, directly boosting owner earnings from custom games.
How Does Game Complexity Affect Custom Board Game Business Income?
The intricacy of a custom board game design directly influences its creation cost and, subsequently, the owner's potential income. Games with numerous unique components, custom artwork requirements, or complex rulebooks necessitate more design hours and specialized manufacturing processes. For example, a simple card game might cost $1,000-$3,000 to produce per unit, while a deluxe board game with custom miniatures, dice, and a large board could range from $5,000-$15,000 or more. This increased material and labor cost means higher selling prices are required to maintain healthy profit margins for the board game design income.
What Role Do Marketing and Sales Channels Play in Profitability?
Effective marketing and sales strategies are crucial for maximizing the custom board game business profit. Companies that invest in a strong online presence, utilize social media engagement, and build referral networks often experience lower customer acquisition costs. For instance, a well-executed content marketing strategy targeting hobbyists or corporate clients might yield a customer acquisition cost of only 10-15% of the customer's lifetime value. Conversely, relying solely on expensive paid advertising without a clear ROI can quickly erode profits. Companies with multiple revenue streams, such as offering design services, licensing, or tiered product options, can further enhance their overall board game creation business revenue.
Key Factors Influencing Board Game Creation Business Profitability
- Pricing Strategy: Setting premium prices for bespoke, high-quality products.
- Customer Acquisition Costs (CAC): Minimizing marketing spend per customer acquired. A CAC of under 20% of revenue is often targeted.
- Production Efficiency: Streamlining design, manufacturing, and logistics to reduce costs. Aiming for a production cost below 40% of the sale price.
- Perceived Value: Highlighting unique storytelling and player experience to justify higher ticket prices.
- Marketing & Sales Channels: Leveraging digital marketing and referrals to reduce CAC.
- Manufacturing Costs: Negotiating favorable terms with suppliers and managing material waste.
- Game Complexity: Balancing intricate designs with production feasibility and cost.
How Do Manufacturing Costs Affect Owner Earnings in Custom Games?
Managing manufacturing costs is a cornerstone of determining owner earnings in a custom board game business. Negotiating favorable terms with printers, component suppliers, and fulfillment centers can significantly reduce the cost of goods sold. For example, bulk discounts on custom dice might reduce the per-unit cost by 20-30%. Minimizing waste in the production process, such as reducing overruns or material defects, also directly contributes to higher profit margins. A well-managed supply chain and efficient production workflow ensure that a larger portion of the revenue from customized board game revenue flows down to the owner's compensation.
What Are The Different Revenue Streams For A Board Game Creation Business?
A customized board game creation business, like GameForge Studios, can generate income from multiple sources beyond just selling the final product. The primary revenue stream comes from the direct sale of bespoke board games. These custom projects are tailored to individual client stories or business needs. Project fees for these unique games typically range from $2,000 to over $20,000 per custom game, depending on complexity, component quality, and design effort.
Beyond bespoke game creation, businesses can diversify their income by licensing intellectual property. This involves allowing others to use existing game mechanics or themes for a fee or royalty. Offering design consultation services is another avenue, where experienced designers provide expertise to clients looking to develop their own board games. Furthermore, selling supplementary components, such as custom dice, miniatures, or unique card sleeves, can add to overall board game design income potential.
Diversifying Income in Board Game Creation
- Direct Sales of Custom Games: Creating unique board games for individuals and businesses. Project fees can start from $2,000 and exceed $20,000 for highly complex projects.
- Licensing Intellectual Property: Earning revenue by licensing game mechanics or themes to other publishers.
- Design Consultation Services: Offering expert advice and guidance on board game development to clients.
- Component & Expansion Sales: Selling additional game pieces, accessories, or themed expansions to existing custom games.
Corporate clients represent a significant and often lucrative revenue stream. Businesses commission custom board games for various purposes, including team-building exercises, marketing campaigns, or enhancing employee engagement. These projects can command substantial fees, with contracts potentially ranging from $5,000 to over $50,000+ per project, depending on the scope and client requirements.
Some customized board game creators expand their board game design income potential by offering workshops or courses focused on board game design principles and mechanics. This educational component taps into the growing interest in game development. Additionally, providing white-label manufacturing services allows these businesses to produce games for other independent board game publishers who may not have their own production facilities, thereby broadening their board game creation business profit opportunities. Understanding the economics of custom board game production is key, as detailed in resources like how to start a custom board game business.
How Can Customized Board Game Creation Increase Client Acquisition?
A custom board game creation business can significantly boost client acquisition by tapping into unique needs and offering personalized solutions that generic products can't match. This approach directly appeals to clients looking for memorable experiences, whether for personal events, corporate branding, or special gifts. By focusing on bespoke creations, GameForge Studios positions itself as a premium service provider, attracting clients who value exclusivity and tailored engagement.
Leveraging targeted digital marketing is key to reaching potential clients. Platforms like Instagram and Pinterest are ideal for visually showcasing unique custom game projects and client testimonials. This visual storytelling highlights the transformative power of custom games, attracting individuals and businesses actively searching for personalized gifts or innovative corporate solutions. For instance, a successful campaign might feature a bespoke game created for a company's anniversary, demonstrating its potential as a powerful marketing tool.
Strategic partnerships offer another powerful avenue for client acquisition. Collaborating with event planners, corporate HR departments, and wedding planners allows GameForge Studios to integrate custom games into their service offerings. These partners gain a unique selling proposition, while GameForge Studios gains access to a steady stream of clients seeking distinctive entertainment or promotional items. This B2B approach taps into new client bases that might not discover the service otherwise.
Strategies for Enhancing Client Acquisition
- Digital Marketing: Utilize platforms like Instagram and Pinterest with visual content, client testimonials, and targeted ads to reach individuals and businesses seeking personalized gifts or corporate solutions. For example, showcasing a custom game designed for a company retreat can attract similar corporate clients.
- Strategic Partnerships: Collaborate with event planners, corporate HR departments, and wedding planners to offer custom games as unique entertainment or promotional items, thereby accessing new client bases. This can lead to a significant increase in project inquiries.
- Portfolio & Case Studies: Develop a strong portfolio of past projects and detailed case studies that clearly demonstrate the value and impact of custom games, improving conversion rates by illustrating success stories.
- Transparent Pricing & Timelines: Offer tiered pricing structures and clear project timelines to make the custom board game creation process accessible and transparent, encouraging more inquiries from a wider range of budgets and needs.
Building a robust portfolio of past projects is crucial for demonstrating value and attracting new clients. Case studies that highlight the transformative impact of custom games, such as increasing employee engagement or creating unique brand experiences, can significantly improve conversion rates. By showing tangible results and the emotional connection fostered by personalized games, GameForge Studios can effectively communicate its unique selling proposition to prospective customers, thereby enhancing client acquisition.
How Can Customized Board Game Creation Optimize Production Costs?
Optimizing production costs is key for a custom board game business like GameForge Studios to increase its owner earnings and ensure overall profitability. By focusing on smart sourcing and efficient processes, creators can significantly improve their bottom line.
Building Supplier Relationships for Cost Savings
Establishing strong relationships with multiple component suppliers and manufacturers is crucial. This allows for bulk purchasing discounts and competitive bidding for materials like custom dice, pawns, and game boards. By leveraging these connections, a business can potentially reduce per-unit costs by 10-20%. For instance, sourcing custom meeples from a supplier who offers tiered pricing based on volume can lead to substantial savings as production scales up. This proactive approach to sourcing directly impacts the custom board game business profit.
Streamlining Design and Prototyping
Implementing efficient design and prototyping workflows using digital tools and 3D printing can significantly reduce iteration cycles and minimize material waste during the development phase. Digital modeling software allows for precise component design, and rapid prototyping with 3D printers means fewer physical samples are needed before final production. This efficiency contributes to a higher board game design income potential by cutting down on expensive, time-consuming manual adjustments and material costs for early samples.
Leveraging Print-on-Demand for Flexibility
Exploring print-on-demand (POD) services for smaller runs or initial prototypes offers a significant advantage. POD drastically reduces upfront inventory costs and storage expenses, making the profitability of print-on-demand custom board games much more accessible for startups. This model is particularly beneficial for testing new game concepts or fulfilling niche, low-volume orders without the risk associated with large, speculative print runs. It directly boosts the owner's draw from a board game business by freeing up capital.
Standardizing Components for Efficiency
Where feasible, standardizing certain core components or design elements across different projects can lead to larger, more cost-effective production runs of common parts. Even for custom games, using a consistent size for game boards or a standard set of dice types can allow manufacturers to produce these elements more efficiently. This economies-of-scale approach reduces the per-unit cost of these components, ultimately increasing the average profit margin for custom board game creators and enhancing the potential income for a small custom board game business.
Key Cost Optimization Strategies for Custom Board Game Creation
- Supplier Relationships: Cultivate ties with multiple vendors for competitive pricing on custom components.
- Digital Workflows: Utilize design software and 3D printing to speed up prototyping and reduce waste.
- Print-on-Demand: Employ POD services for initial runs to cut down on inventory investment and storage needs.
- Component Standardization: Re-use common design elements or component sizes across projects for bulk discounts.
How Can Customized Board Game Creation Maximize Profit From Niche Markets?
Maximizing profit in a custom board game creation business, like GameForge Studios, hinges on strategically targeting high-value niche markets. Instead of broad appeal, focus on segments willing to pay a premium for tailored experiences. These can include corporate clients seeking unique team-building activities, educational institutions needing custom learning tools, or families wanting personalized heirloom games. These specialized markets often have specific needs that generic games can't meet, allowing for higher pricing. For instance, a corporate team-building game might be priced at $1,500 - $5,000 depending on complexity and player count, significantly higher than a mass-market game.
Developing specialized marketing collateral is crucial for connecting with these specific niches. This involves creating messaging that directly addresses the unique pain points or desires of each target group. For corporate clients, this might highlight how a custom game can enhance employee engagement or reinforce brand values. For educational institutions, the focus could be on curriculum integration and learning outcomes. By demonstrating tangible benefits and showing how a bespoke board game solves a specific challenge or fulfills a unique desire, GameForge Studios can justify premium pricing and attract clients who value customization. This targeted approach enhances the perceived value and strengthens the custom board game business profit.
Offering premium add-ons and exclusive components can significantly boost revenue per project. For niche clients, this could mean incorporating bespoke artwork from renowned artists, using luxury materials like engraved wood or metal components, or providing limited-edition, handcrafted packaging. These enhancements increase the perceived value of the custom board game, allowing for higher pricing structures. For example, adding custom miniatures or a unique game board finish can elevate a project from a standard offering to a luxury item. This strategy directly impacts owner earnings from custom games by increasing the average transaction value.
Building thought leadership within a chosen niche is another powerful strategy for increasing custom board game revenue. This involves consistently sharing expertise through content marketing, such as blog posts, case studies, or white papers, and engaging with potential clients through webinars or speaking engagements at industry events. By positioning GameForge Studios as the go-to expert for custom board game solutions in specific areas, the business cultivates trust and credibility. This expertise attracts clients who are actively seeking specialized solutions and are less price-sensitive, ultimately leading to greater profitability for the board game creation business.
Key Strategies for Niche Market Profitability
- Target Specific Segments: Focus on high-value niches like corporate team-building, educational tools, or personalized gifts that command higher prices.
- Tailored Marketing: Develop collateral and messaging that speaks directly to the unique needs and desires of each niche audience.
- Premium Offerings: Include luxury materials, bespoke artwork, or exclusive components to increase perceived value and enable higher pricing.
- Establish Expertise: Build thought leadership through content and engagement to become the recognized expert in chosen niche markets.
How Can Customized Board Game Creation Enhance Customer Lifetime Value?
Customized board game creation offers unique avenues to significantly boost customer lifetime value (CLV). By focusing on ongoing engagement rather than single transactions, businesses like GameForge Studios can foster deeper client relationships and encourage repeat purchases. This approach shifts the focus from acquiring new customers to nurturing existing ones, which is often more cost-effective for long-term profitability.
One effective strategy is to offer post-purchase support and ongoing content for the custom games. This can include developing and selling game expansions, rule updates, or even additional custom components tailored to a client's evolving needs or new game ideas. For instance, a family that commissioned a game based on their history might later request a new expansion pack featuring a specific holiday or a new family member's milestone. This encourages repeat business and makes clients feel their investment continues to grow, directly increasing their lifetime value with the business.
Strategies to Increase Customer Lifetime Value
- Offer Post-Purchase Engagement: Provide expansions, updates, or additional custom components for existing games. This encourages repeat business and deepens client relationships by showing ongoing value.
- Implement a Referral Program: Reward existing clients for bringing in new business. Leveraging their positive experiences generates warm leads and effectively reduces marketing expenses, directly impacting customized board game revenue.
- Build a Community: Create online forums or social media groups where clients can share their custom game experiences. This fosters engagement and provides opportunities for clients to request new custom projects, opening up new revenue streams for a personalized board game company.
- Proactive Outreach for New Projects: Reach out to past clients for new custom projects for different occasions, such as anniversary games, corporate milestones, or holiday gifts. Keeping the business top-of-mind ensures future sales opportunities and contributes to higher owner earnings from custom games.
A referral program is another powerful tool. By rewarding existing clients for introducing new customers, a business leverages satisfied clients as brand advocates. For example, offering a 10% discount on their next custom project for every referred client who makes a purchase can incentivize word-of-mouth marketing. This not only brings in new business but also reduces customer acquisition costs, thereby improving the overall custom board game business profit margins and potential owner compensation in a bespoke board game company.
Furthermore, fostering a community around custom games cultivates loyalty and continuous engagement. Platforms like dedicated forums or private social media groups allow clients to share their unique creations, discuss gameplay, and even collaborate on ideas. This sense of belonging encourages clients to return for future projects, whether it's a new game for a different occasion or an expansion for a beloved existing one. Such community building is crucial for maximizing profit from custom board game sales and enhancing the game designer income potential.
How Can Customized Board Game Creation Scale Operations Effectively?
Scaling a customized board game creation business, like GameForge Studios, involves building systems that handle growth without sacrificing quality or personalized service. The core idea is to create repeatable, efficient processes. For instance, documenting the entire design process from initial client consultation to final prototype approval can create standardized workflows. This allows the team to manage a higher volume of projects more effectively, ensuring each custom board game meets client expectations. This approach directly impacts the custom board game business profit by increasing output capacity.
Implementing project management software is crucial for scaling. Tools that streamline client communication, manage design feedback loops, and automate production scheduling significantly reduce administrative burdens. For example, using a shared platform for client approvals can cut down on back-and-forth emails, speeding up project timelines. This efficiency boost can increase the number of projects a business can take on annually, directly influencing board game design income potential. Automation helps in managing the complexity that comes with growth, contributing to higher owner earnings from custom games.
Strategic outsourcing is another key strategy for effective scaling. Instead of trying to handle every aspect in-house, a business can partner with specialists for tasks like professional illustration, intricate component manufacturing, or large-scale printing. This allows the core team to concentrate on core competencies such as creative design, client relationship management, and overall project oversight. By outsourcing, a custom board game creation business can access specialized skills and capacity without significant capital investment in equipment or personnel, thereby improving the average profit margin for custom board game creators.
Strategies for Scaling Customized Board Game Operations
- Standardize Processes: Document and create repeatable workflows for design and production to handle increased project volume efficiently. This ensures consistent quality and faster turnaround times, vital for maximizing profit from custom board game sales.
- Invest in Technology: Utilize project management software and automation tools to streamline client communication, approvals, and production scheduling, reducing overhead and boosting throughput. This directly enhances the potential income for a small custom board game business.
- Outsource Non-Core Tasks: Partner with specialized providers for illustration, advanced prototyping, or mass manufacturing. This allows the core team to focus on high-value design and client relations, optimizing owner compensation in a bespoke board game company.
- Explore Licensing: Develop and license unique game mechanics or themes. This creates passive income streams and expands brand reach without direct production involvement, contributing to the overall customized board game revenue.
Exploring licensing opportunities can significantly boost revenue for a customized board game creation business. If GameForge Studios develops an innovative game mechanic or a particularly engaging theme for a client project, they might be able to license that intellectual property to other creators or publishers. This generates a recurring revenue stream that doesn't require additional operational capacity or manufacturing investment. Such passive income can substantially increase the owner's draw from a board game business and improve the overall profitability of the niche game market.