Financial Model Net

What Is a Financial Model?

A financial model is a mathematical representation of how a company works. It is used to forecast the business’ financial performance, provide direction, and give context to uncertainty. Imagine it as a machine: We insert fuel in the form of assumptions, such as salaries and customer acquisition costs, which produces the output regarding projections of the company’s performance (e.g., future revenues and cash flows). Deciding which assumptions to use and understanding how to project accurately can be a difficult undertaking, although it’s well worth the cost, as sophisticated models end up serving as powerful decision-making and forecasting tools for management. Why else is modeling important? What are the different types of financial models, and how do we go about building a financial model?

Financial models are tools used to inform decision-making and arrive at projections. Financial models come into play at many stages in a company’s lifecycle, such as when the company seeks to raise capital, make acquisitions, budget, or simply understand how changes to any of the business’ drivers will impact overall performance. Given the importance of models at these critical junctions, it is essential that an experienced professional who can accurately capture the specifics of your business is behind the financial model.

Why Is Financial Modeling so Important?

The possibility of a financial model’s outputs perfectly matching reality is very low. After all, financial models are based upon a narrow set of assumptions from a range of possible inputs. With so much uncertainty, why should business owners bother themselves with building a financial model? And why do investors care so much about it?

Improved finance skills can lead to significantly increased opportunities of success and thus founders should invest in improving these skills. There are several reasons why founders should devote significant resources to building their model, which can be perceived as a manifestation of finance skills. Two of these reasons include:

A financial model gives direction on where the company is going. In other words, it can reveal the main business drivers and, in the case of significant deviation, provides insight on where the company should focus in order to manage or hedge risks.

It is a strong indication to investors that the founders know what they are doing and that they understand the business.  The various assumptions and reasoning behind the financial model demonstrate whether the founders are reasonable thinkers or not, meanwhile providing a necessary tool for the company’s valuation.

For these reasons, management should not just try to find a readily available financial model template to fill out. A template can provide an idea of how a model is built and indications of missing elements, but no more than this. After all, a financial model template represents a different business with different needs and characteristics. Instead, a proper financial model should be built from scratch. Custom models show that founders understand the nuances of their business and should demonstrate sharp business acumen. Given that the financial model is the analytical tool driving many of the projections and outputs in investor presentations, a well-built, sophisticated financial model increases investor confidence and the possibility of receiving funding. Thus, it can be a great investment to cooperate with a top financial modeling expert that can help you to create a robust model and help you manage and fully understand it.

Main Financial Forecast Methods

There are two main methods to build a startup financial model: top down and bottom up.

Top Down

In a top-down approach, we start with the big picture and then work backwards; we define the milestones that we need to achieve in order to reach the target. For instance, if we have a mobile nutrition startup, we begin by saying that the market in 2017 is worth $27 billion and from starting at zero, by year 2, we will capture 7% of it. In this way, we just defined the revenue and then we calculated the costs associated with this target and so on.

Bottom Up

On the other hand, in a bottom-up approach, we start with basic assumptions (e.g., sales people needed and the cost thereof, attractiveness of our business, traffic) in order to build the financial model. Subsequently, we can create scenarios in order to check how the assumptions have to change (e.g., how many more salespeople we need) in order to achieve our goals.

Which Approach Should We Take?

A top-down approach, particularly in the case of a startup, can be rather opaque and based upon subjective, overly-optimistic predictions or even desires. This can put more value on a bottom-up approach towards leading to a better understanding of the model. On the other hand, the top-down approach can ignore today’s situation and provide useful inputs regarding milestones to be achieved.  Thus, for financial modeling purposes, the bottom-up approach can give a more structured, realistic perspective, which can be complemented from a strategic perspective with some top-down analysis.

Frequently Asked Questions

Of course! Yes. All our templates are fully editable. All formulas, cells and sheets are completely unlocked, so you can edit anything to your liking. Each row on every sheet has a note about what that row’s calculations are trying to do, and many of the components are explained in the help files, so that you can see how I did it - and help you figure out how to change it to your liking.

This financial model is perfect for entrepreneurs to quickly build financial projections for fundraising decks or business modeling.

With this all-in-1 model, you’ll be able to forecast your sales, profits, and cash flow in seconds. Plus, you’ll have all the data, metrics and reports you’ll need to effectively present your business plan to investors & prospects. This financial model was crafted in Excel by expert analysts with 15-years consulting background to assist entrepreneurs with forecasting efforts.

Take advantage of this Excel model to effortlessly forecast your financials, create investor-friendly reports, and build a better business!

You don’t have to be an expert to model your Profit and Loss Statement (P&L) with this straightforward financial model excel template. Our financial projection makes that easy for even the most novice finance background.

Just enter your financials and our sophisticated financial model will do all the work, giving you a clear view of your company’s current state, predictions for future performance, and an action plan for scaling revenue. With financial projections that can be easily updated as assumptions change, you’ll have all the information you need to project your company’s future & pitch investors!

Yes. Our financial model excel templates are fully editable, you can change many assumptions including the currency of your business.

You may change currency inputs and currency outputs by applying the exchange rate.

All our financial model templates are Microsoft Excel™ files, and they are available for download immediately after purchase.
Can be imported into the Google Sheets™ for editing and customizations.

I recommend using Excel or Google Sheets™ for financial modeling, both in general and for our templates specifically. In practice, I use Excel to build and edit models, and Google Sheets to share or collaborate with users. Excel is usually a faster platform for building models, but Google Sheets can be easier for sharing models with people.

My models can be used in both Excel and Google Sheets interchangeably; simply upload the Microsoft Excel model template from into Google Sheets, and everything will work fine.

Unfortunately no. Unlike a physical product where you can send it back to the seller, because it is a digital product you can still use it after refund. This makes it quite difficult for us to manage honest refund requests.

If you have any questions about the financial model excel templates, please contact us so we can guide you and answer any questions you have.

Yes. We accept all major credit cards, debit cards and PayPal.

Payments are powered by Stripe and PayPal via our payment processing provider. All transactions are secured and your card payment information encrypted and sent directly to Stripe and PayPal, no payment details are stored on our website.

Yes. Of course! Every financial model excel template has a button to download immediately a DEMO version of the particular template.
With the Demo version you will get the read-only financial model template.

By purchasing the template on our website, you will receive an email from us including the link to download your template.
Additionally, you should see the download links right after the payment at the checkout page.

Yes, we provide free email support via email at

We are in the Europe time zone hence please bear with us and we will catch up as soon as we are back online!

Not enough items available. Only [max] left.