Dreaming of importing exquisite specialty coffee beans? Unlock the secrets to launching your own thriving business, from sourcing unique origins to navigating the complexities of international trade. Ready to transform your passion into a profitable venture? Explore the essential steps and financial planning tools, including a comprehensive specialty coffee bean importer financial model, to get your enterprise off the ground.
Steps to Open a Business Idea
Launching a new business requires a systematic approach to ensure a solid foundation for growth and success. This process involves careful planning, thorough research, and strategic execution to transform a concept into a viable enterprise.
| Step | Description |
| Idea Generation | Identify a problem or need and brainstorm potential solutions. |
| Market Research | Analyze your target audience, competitors, and industry trends. |
| Business Plan Development | Outline your business goals, strategies, and financial projections. |
| Legal Structure | Choose the appropriate legal entity for your business (e.g., sole proprietorship, LLC). |
| Funding | Secure the necessary capital through savings, loans, or investors. |
| Registration and Licensing | Register your business name and obtain required licenses and permits. |
| Build Your Team | Recruit skilled individuals to support your business operations. |
| Product/Service Development | Create and refine your offering to meet market demands. |
| Marketing and Sales Strategy | Develop a plan to reach and engage your target customers. |
| Launch | Introduce your business to the market and begin operations. |
What Are Key Factors To Consider Before Starting Specialty Coffee Bean Importer?
Embarking on a journey to open a specialty coffee bean importer business, like Apex Bean Collective, requires a thorough understanding of the global coffee market. Success hinges on meticulous quality control and efficient logistics to ensure the seamless import of high-grade green coffee beans. The demand for such premium products is substantial; the global specialty coffee market was valued at USD 53.6 billion in 2022 and is projected to skyrocket to USD 165.7 billion by 2032, experiencing a remarkable compound annual growth rate (CAGR) of 12.3%. This growth trajectory highlights a significant opportunity for new entrants in the specialty coffee trade.
Navigating the complexities of international coffee trade regulations is paramount for any coffee bean import business. Securing reliable coffee sourcing from origin countries is equally critical, as is a deep comprehension of the entire coffee supply chain. This process, from farm to roaster, typically involves lead times ranging from 3 to 6 months. Understanding these timelines and the associated regulatory hurdles, such as customs clearance for coffee bean imports, is vital for operational efficiency.
Profitability is a key consideration for any coffee import startup. Profit margins in the specialty coffee importing sector can vary significantly, often falling between 15% and 35%. This range is influenced by factors such as import volume, the efficiency of your coffee sourcing operations, and the market's demand for unique or rare coffee varietals. Effective cost management, as explored in articles like profitability in specialty coffee importing, is therefore crucial for maximizing returns.
Essential Considerations for Specialty Coffee Importers
- Market Knowledge: A deep dive into the global specialty coffee market trends and consumer preferences.
- Quality Assurance: Establishing stringent quality control measures for green coffee beans from sourcing to delivery.
- Logistics and Supply Chain: Understanding and managing the entire coffee supply chain, including shipping, warehousing, and distribution channels for imported coffee.
- Regulatory Compliance: Familiarizing yourself with international coffee trade regulations and legal requirements for importing coffee beans into your target market, such as the USA.
- Supplier Relationships: Building strong, reliable relationships with coffee farmers and cooperatives in origin countries to ensure consistent supply of high-quality beans.
- Financial Planning: Accurately estimating the cost to start a specialty coffee import business and securing adequate financing options for a coffee import startup.
- Risk Management: Identifying and mitigating potential risks in the coffee import business, including price volatility and quality degradation.
For those looking to understand the financial aspects of establishing such a venture, resources like cost to open a specialty coffee bean importer provide valuable insights. This includes understanding not only the initial capital needed but also the ongoing costs of running a coffee import business, such as insurance for coffee import shipments and technology solutions for coffee import operations. Aspiring importers must also consider the importance of specialty coffee certifications and standards to meet market expectations and build trust.
What Is A Specialty Coffee Importer?
A specialty coffee importer is a vital link in the global coffee supply chain, bridging the gap between coffee producers and roasters. Companies like Apex Bean Collective focus on sourcing exceptional green coffee beans directly from farms and cooperatives located in coffee-producing regions. These beans are distinguished by their superior quality and unique flavor profiles, often scoring 80 points or higher on the Specialty Coffee Association (SCA) scale. This meticulous sourcing sets them apart from importers dealing in more commercial-grade coffee.
The core function of a specialty coffee importer involves more than just buying and selling beans. It encompasses rigorous quality control processes, including sample roasting and cupping, to ensure that only the finest beans reach the market. Furthermore, they navigate the complexities of international logistics. For example, a standard 20-foot container can typically hold around 320 bags of green coffee, each weighing 60kg, amounting to a total of 19,200 kg. Managing the transit of these valuable commodities from origin countries to the destination market is a significant undertaking.
Key Responsibilities of a Specialty Coffee Importer
- Sourcing: Identifying and procuring high-quality green coffee beans directly from farms or cooperatives, often focusing on specific varietals and processing methods.
- Quality Assurance: Implementing strict quality control measures, including cupping and sensory analysis, to verify bean quality and consistency.
- Logistics Management: Arranging and overseeing the international shipping, customs clearance, and inland transportation of coffee beans.
- Relationship Building: Cultivating strong relationships with coffee farmers and cooperatives to ensure ethical sourcing and long-term supply partnerships.
- Market Expertise: Understanding consumer trends and roaster needs to curate a diverse and appealing selection of specialty coffee beans.
Specialty coffee importers often champion transparency, providing detailed information about the coffee's journey from farm to roaster. This includes specifics on the origin, the meticulous processing techniques employed, and even the social and environmental practices of the farms involved. This commitment to transparency resonates with a growing segment of consumers who prioritize ethically sourced and sustainably produced products. In fact, the U.S. market for fair trade coffee has seen consistent growth, with sales increasing by over 10% annually in recent years, underscoring the demand for such ethical considerations in the coffee industry.
How Do I Start A Coffee Import Business?
Launching a specialty coffee importer business requires a solid foundation. Initially, you'll need to craft a detailed business plan for specialty coffee importing. This plan should clearly define your niche within the specialty coffee trade, identify your target market (like roasters or cafes), and map out your operational strategy. Following this, securing the necessary initial capital is paramount to getting your venture off the ground.
The financial commitment for starting a specialty coffee import business can vary significantly. For a smaller, more focused operation, costs might start around $50,000. However, for larger-scale ventures that involve substantial inventory, dedicated warehousing, and complex logistics, the investment could easily exceed $250,000. These figures typically cover initial inventory acquisition, warehousing setup, transportation, and essential legal and administrative fees. For a detailed breakdown of these costs, resources like cost analysis for a specialty coffee bean importer can be very informative.
Key operational steps are crucial for success in the coffee bean import business. This includes thoroughly understanding the legal requirements for importing coffee beans into the USA, which involves navigating customs regulations and obtaining necessary permits. Simultaneously, establishing strong relationships with coffee growers and cooperatives for reliable coffee sourcing is vital. Finally, setting up efficient distribution channels to deliver specialty coffee to your clients ensures a smooth supply chain.
Securing funding for your coffee import startup is achievable through several avenues. Traditional bank loans and Small Business Administration (SBA) loans are common choices. Crowdfunding platforms can also be an option for raising capital. The interest rates for these loans typically fall between 6% and 15%, with the exact percentage depending on your creditworthiness and the specific loan product you choose. Understanding the financial landscape is key; for instance, exploring owner earnings in a specialty coffee bean importer can provide insight into potential returns.
Essential Steps to Launch a Specialty Coffee Importer
- Develop a Comprehensive Business Plan: Outline your niche, target market, operational strategy, and financial projections for your specialty coffee importing business.
- Secure Initial Capital: Determine the funding needed, which can range from $50,000 to over $250,000, to cover inventory, warehousing, logistics, and legalities.
- Understand Legal Requirements: Familiarize yourself with US import regulations, customs clearance procedures, and any necessary licenses or certifications for green coffee beans.
- Establish Coffee Sourcing Relationships: Build direct connections with coffee farmers and cooperatives in origin countries to ensure a consistent supply of high-quality specialty coffee beans.
- Set Up Distribution Channels: Create efficient methods for delivering your imported coffee beans to roasters, cafes, or other B2B clients.
- Explore Financing Options: Consider bank loans, SBA loans, or crowdfunding, with interest rates typically between 6% and 15%.
What Are The Legal Requirements For Importing Coffee Beans?
Navigating the legal landscape is crucial for any specialty coffee importer. In the United States, compliance primarily falls under the purview of the US Customs and Border Protection (CBP), the US Food and Drug Administration (FDA), and sometimes the US Department of Agriculture (USDA). These agencies ensure that imported goods meet safety and entry requirements.
A fundamental step for all food importers, including those in the coffee bean import business, is to register with the FDA. Additionally, you must provide Prior Notice of arrival for all food shipments. Failure to adhere to these FDA regulations can lead to significant penalties, with fines potentially reaching up to $10,000 per violation.
To legally import coffee beans, you'll need an Importer of Record (IOR) number. This is typically your business's IRS registration number. Proper customs clearance is also mandatory. For continuous imports, securing a customs bond is generally required, with annual costs ranging from $400 to $1,000.
Key Compliance Areas for Coffee Bean Imports
- FDA Registration and Prior Notice: Essential for all food imports to ensure safety standards are met.
- Importer of Record (IOR) Number: Your business's identification for customs purposes.
- Customs Bond: A financial guarantee for customs duties and taxes, often required for ongoing imports.
- Phytosanitary Certificates: May be required from the origin country to certify that coffee beans are free from pests and diseases, protecting against agricultural threats.
- Labeling Requirements: Adherence to the Fair Packaging and Labeling Act ensures accurate product information for consumers.
Beyond general food import rules, the specialty coffee trade may have specific requirements. For instance, obtaining phytosanitary certificates from the coffee's country of origin is often necessary. These certificates help prevent the introduction of plant pests and diseases into the US. Furthermore, compliance with the Fair Packaging and Labeling Act is critical, ensuring that your green coffee beans are properly labeled with necessary information for consumers and downstream businesses.
How Much Capital Is Needed To Start A Coffee Import Business?
Starting a specialty coffee bean importer business, like Apex Bean Collective, requires a significant initial investment. Generally, you can expect the capital needed to range from $50,000 to $250,000. This figure covers essential startup costs such as acquiring initial inventory, managing logistics, and handling initial operational overhead. Understanding these costs is crucial for securing adequate financing and ensuring a smooth launch into the coffee supply chain.
A substantial portion of your initial capital will be allocated to purchasing green coffee beans. The cost of a single container, which holds approximately 42,000 pounds of beans, can vary widely. Depending on the coffee varietal and its origin, this inventory alone might cost anywhere from $80,000 to $200,000. This investment directly impacts your ability to meet demand and build relationships with roasters seeking high-quality beans.
Beyond the beans themselves, operational expenses are a critical consideration for any coffee import startup. Warehousing solutions for your imported coffee can cost between $0.05 to $0.15 per pound per month. Additionally, freight and logistics for importing coffee from origin countries typically range from $4,000 to $8,000 per container from major producing regions like Colombia or Ethiopia. Don't forget insurance for coffee import shipments; this usually falls between 0.2% to 0.5% of the cargo value to protect your investment during transit.
Further capital is necessary for establishing your brand and reaching your target market. Marketing strategies for specialty coffee importers are vital for success. This includes costs for website development, which can range from $2,000 to $10,000, and initial advertising campaigns, often starting at $5,000 or more. Administrative costs, such as obtaining necessary licenses and covering legal fees for compliance with coffee industry regulations, also need to be factored into your budget.
Key Startup Cost Breakdown for a Specialty Coffee Importer
- Initial Inventory (Green Coffee Beans): $80,000 - $200,000 per 42,000 lb container.
- Warehousing: $0.05 - $0.15 per pound per month.
- Freight & Logistics: $4,000 - $8,000 per container from origin.
- Insurance: 0.2% - 0.5% of cargo value.
- Website Development: $2,000 - $10,000.
- Initial Marketing Campaigns: $5,000+.
- Licensing & Legal Fees: Variable, budget accordingly.
For those looking into financing options for a coffee import startup, understanding these figures is paramount. Many new importers find that securing loans or investment is easier when a comprehensive business plan for specialty coffee importing is presented, detailing projected expenses and revenue. As noted in cost analyses, a well-funded operation is key to navigating the complexities of the international coffee trade.
Establish Your Business Plan For Specialty Coffee Importing
A strong business plan is the bedrock of any successful specialty coffee bean importer. For a venture like Apex Bean Collective, this plan needs to clearly map out its unique position in the specialty coffee trade. It's not just about moving beans; it's about understanding the market, forecasting finances, and detailing how you'll operate. This document is crucial for securing funding and guiding your growth.
Conducting Essential Market Research for Coffee Bean Import Business
To effectively start a coffee import business, thorough market research is paramount. This involves identifying your ideal customers, such as small-batch roasters or larger regional roasters looking for unique green coffee beans. It also means analyzing existing competitors in the specialty coffee trade. Understanding the market landscape is key, especially considering the U.S. imports over $6 billion worth of coffee annually, highlighting a substantial market with room for specialized players.
Developing Detailed Financial Projections for Specialty Coffee Importers
Your business plan must include comprehensive financial projections. This covers all startup costs, from initial inventory and logistics to potential warehousing solutions. You'll need to project revenue based on expected sales volume and the typical profit margins in specialty coffee importing, which generally range from 15% to 35%. A critical component is the break-even analysis, which can often be achieved within 1 to 3 years for well-managed coffee import startups, provided a solid operational strategy is in place.
Outlining Operational Strategy and Capital Requirements
Detailing how to become a specialty coffee importer means outlining the practical steps. This includes estimating the initial capital required to source green coffee beans, manage logistics of importing coffee, and cover operational expenses. Consider staffing needs; a starting team of 2 to 5 full-time employees might be appropriate. The plan should also set a timeline for achieving key milestones, such as securing initial supplier relationships and making your first sales, crucial for a coffee supply chain startup.
Key Components of a Specialty Coffee Importer Business Plan
- Market Analysis: Identify target roasters and analyze competitors in the international coffee trade.
- Financial Projections: Include startup costs, projected revenue, profit margins (15-35%), and break-even analysis (1-3 years).
- Operational Strategy: Detail sourcing, logistics, staffing (2-5 employees), and quality control for green coffee beans.
- Vision and Niche: Define your unique selling proposition in the specialty coffee trade, like Apex Bean Collective's focus on rare varietals and transparent supply.
- Legal and Regulatory: Address legal requirements for importing coffee beans into the USA, including necessary licenses and certifications.
Secure Financing Options For Coffee Import Startup
Starting a specialty coffee importer business, like Apex Bean Collective, often requires substantial initial investment. This capital is crucial for acquiring inventory, managing logistics, and covering day-to-day operational costs. Therefore, exploring various financing avenues is a non-negotiable first step for any aspiring coffee bean import business.
Traditional financial institutions offer several viable options. Bank loans and lines of credit are common choices, providing the necessary funds to purchase green coffee beans and establish your supply chain. The Small Business Administration (SBA) also offers loan programs, such as the SBA 7(a) loan, which can provide up to $5 million. For these traditional loans, interest rates typically fall within the 6% to 12% range for businesses with a solid credit history and a well-defined business plan for specialty coffee importing.
Alternative Funding Sources
- Angel Investors: Individuals who invest their own money in startups, often in exchange for equity. They can be a good source if your coffee import startup has high growth potential.
- Venture Capital: Firms that invest in businesses with significant scalability. This is typically for companies aiming for rapid expansion in the specialty coffee trade.
- Trade Financing: These options specifically help cover the cost of goods while they are in transit. This can be particularly useful for the coffee supply chain, where goods might take 30-90 days to reach their destination.
Beyond traditional and alternative investments, bootstrapping remains a viable strategy for many. This involves using personal savings to fund the initial stages of your coffee import business. Additionally, some government or private grants are available, particularly those focused on sustainable agriculture or ethical sourcing practices within the coffee industry. While these grants can reduce reliance on debt, they are often limited in scope for new ventures in the specialty coffee importer sector.
Finding Suppliers For Specialty Coffee Beans
Securing reliable suppliers for specialty coffee beans is a cornerstone of a successful specialty coffee importer business. This process demands diligent networking and in-depth research to pinpoint growers and exporters who prioritize both exceptional quality and ethical practices. Identifying the best countries to source specialty coffee from is your first critical step.
Building direct trade relationships is becoming increasingly vital for specialty coffee importers. This approach allows you to forge connections directly with coffee farmers, fostering transparency in pricing and ensuring stringent quality control from origin. For instance, direct trade can result in farmers receiving 20-50% higher prices compared to those offered in commodity markets, creating a more sustainable and equitable coffee supply chain.
Several regions consistently produce high-scoring green coffee beans that are sought after in the specialty coffee trade. These include:
- Colombia
- Ethiopia (accounting for over 50% of Africa's coffee production)
- Brazil
- Guatemala
- Sumatra
Discovering New Coffee Sources
- Attending major international coffee expos, such as the Specialty Coffee Expo or World of Coffee, is an excellent way to discover new varietals and establish initial contacts for coffee sourcing.
- Utilizing platforms like Cropster Hub or participating in public cupping events provides further opportunities to connect with potential suppliers and sample diverse coffee offerings. These platforms are crucial for anyone looking to understand how to start a coffee import business efficiently.
Establishing these connections is key to how to become a specialty coffee importer. It’s about more than just transactions; it’s about building trust and ensuring the long-term viability of your coffee import startup. Understanding the nuances of the coffee supply chain and the legal requirements for importing coffee beans into the USA are also paramount.
Understand Logistics Of Importing Coffee From Origin Countries
Navigating the logistics of importing coffee beans is a critical step for any specialty coffee importer. It involves a complex dance of freight, warehousing, and customs procedures to ensure your green coffee beans arrive in prime condition. For a business like Apex Bean Collective, mastering these details is key to fulfilling its promise of reliable sourcing.
Choosing the right shipping method significantly impacts both cost and transit time. You'll typically choose between a Full Container Load (FCL) for larger quantities or a Less than Container Load (LCL) for smaller, more specialized shipments. Sea freight, the most common method for importing coffee, can take anywhere from 3 to 8 weeks. Negotiating freight rates effectively can save a substantial amount for your coffee import startup.
Key Logistical Components for Coffee Bean Imports
- Shipping Methods: FCL (Full Container Load) for bulk, LCL (Less than Container Load) for smaller lots.
- Transit Times: Typically 3-8 weeks via sea freight.
- Freight Rates: Negotiation is crucial for cost-effectiveness in the international coffee trade.
- Warehousing: Climate-controlled facilities are essential to maintain green coffee bean quality.
- Customs Clearance: Requires expert navigation to ensure compliance with coffee industry regulations.
Once your coffee beans arrive, secure warehousing is paramount. Green coffee beans are sensitive to environmental changes, so climate-controlled facilities are often a necessity to preserve their quality. Storage fees can range from $0.05 to $0.15 per pound per month. This step is vital for maintaining the integrity of the specialty coffee you offer.
To successfully manage customs clearance for coffee bean imports, partnering with experienced freight forwarders and customs brokers is highly recommended. These professionals understand the intricacies of coffee industry regulations and can help prevent costly delays. Avoiding demurrage fees, which can run from $100 to $300 per day for delays, is a direct benefit of expert handling in the coffee supply chain.
Navigate Legal Requirements For Importing Coffee Beans Into Usa
Starting a specialty coffee importer business, like Apex Bean Collective, requires careful attention to U.S. import laws. You'll need to register with government agencies and ensure your shipments meet all standards to avoid delays or penalties. This is a crucial step in establishing a reliable coffee supply chain.
Essential Registrations and Compliance
To legally import coffee beans into the USA, you must first secure an Importer of Record (IOR) number. This number identifies you as the responsible party for customs clearance. Beyond this, understanding and adhering to regulations from bodies like the U.S. Food and Drug Administration (FDA) and U.S. Customs and Border Protection (CBP) is paramount. These agencies oversee food safety and import processes, respectively. Ensuring your green coffee beans meet FDA standards, which include proper labeling and safety protocols, is non-negotiable for any coffee bean import business.
Understanding Customs Bonds and Tariffs
For commercial imports exceeding $2,500 in value, a customs bond is a mandatory requirement. This bond acts as a financial guarantee to the U.S. government that all duties, taxes, and fees will be paid. The cost typically amounts to 0.35% of the total duties, taxes, and fees, with a minimum of $500 for a single entry bond. Alternatively, you can opt for a continuous bond, which covers all imports for a year, offering more flexibility for a growing coffee import startup.
Adhering to Agricultural and Environmental Regulations
Beyond general import rules, specific agricultural regulations must be followed. The Lacey Act, for instance, prohibits trade in wildlife, fish, and plants that have been illegally taken, possessed, transported, or sold. For coffee imports, this often pertains to wood packaging materials used in shipping. Additionally, you must be aware of potential phytosanitary requirements, which aim to prevent the introduction and spread of agricultural pests. Compliance here protects both your business and the U.S. agricultural sector, a vital aspect of the international coffee trade.
Specialty Coffee Certifications and Documentation
- If Apex Bean Collective plans to market its specialty coffee beans with certifications like Organic, Fair Trade, or Rainforest Alliance, additional documentation is required.
- These certifications often necessitate audits and proof of compliance from the origin country, adding layers to the coffee sourcing process.
- While this increases complexity, it significantly enhances marketability and can justify premium pricing for your green coffee beans.
- Ensuring these standards are met is key to building trust and a strong reputation in the specialty coffee trade.
Develop Marketing Strategies For Specialty Coffee Importers
Effective marketing is key for a specialty coffee importer like Apex Bean Collective to connect with roasters and build its reputation. The goal is to showcase what makes your green coffee beans unique and why roasters should choose your company for their sourcing needs.
Highlighting your unique selling propositions (USPs) is crucial. For Apex Bean Collective, this means emphasizing rare coffee varietals, a transparent coffee supply chain, and a commitment to ethical sourcing. Roasters actively seek differentiated products and value businesses that prioritize sustainability and fair practices. These aspects directly address common challenges in coffee sourcing.
Digital marketing offers a powerful, cost-effective way to reach your target audience. A professional website is essential. It should feature detailed bean profiles, captivating origin stories, and precise cupping notes. Complement this with targeted social media campaigns. Platforms like Instagram and LinkedIn are ideal for connecting with professionals in the coffee industry. This digital presence helps establish brand awareness and provides valuable information to potential clients.
Industry events and trade shows are invaluable for networking and showcasing your offerings. Participating in events such as the Specialty Coffee Association (SCA) Expo or the Roasters Guild Retreat allows direct interaction with roasters. These opportunities enable you to display your green coffee beans, discuss your sourcing practices, and build brand recognition. The investment for participating in such events can range significantly, with booth costs typically falling between $5,000 and $30,000, depending on the event's scale and location.
Key Marketing Tactics for Specialty Coffee Importers
- Highlight Unique Selling Propositions: Focus on rare varietals, transparent supply chains, and ethical sourcing to attract roasters looking for differentiated products.
- Professional Website: Showcase detailed bean profiles, origin stories, and cupping notes to provide comprehensive information to potential clients.
- Targeted Social Media: Utilize platforms like Instagram and LinkedIn for campaigns that reach roasters and build brand awareness within the coffee industry.
- Industry Event Participation: Engage in trade shows and competitions like the SCA Expo to network, display green coffee beans, and build brand recognition. Booth costs can range from $5,000 to $30,000.
Implement Technology Solutions For Coffee Import Operations
Integrating technology is crucial for a specialty coffee importer like Apex Bean Collective to streamline operations and build trust. These solutions enhance efficiency and transparency throughout the entire coffee supply chain, from the farm to the roaster's door.
For Apex Bean Collective, adopting specific technologies can make a significant difference. These tools are designed to manage complex logistics and customer interactions effectively, which is vital in the specialty coffee trade.
Key Technology Solutions for Coffee Importers
- Inventory Management Software: This helps track green coffee beans from their origin countries right to the warehouse and then to the roaster. It provides real-time data on stock levels, preventing overselling or stockouts. For instance, accurate tracking ensures Apex Bean Collective can reliably fulfill orders for rare varietals.
- Customer Relationship Management (CRM) Systems: A CRM is essential for managing client relationships. It allows for tracking sales activities and personalizing communications with roasters, thereby enhancing the overall customer experience. This helps Apex Bean Collective build stronger partnerships with its clients.
- Blockchain Technology: In the international coffee trade, blockchain offers enhanced transparency. It creates immutable records of origin, certifications, and payments. This builds significant trust with both coffee farmers and the roasters who purchase the beans.
Implementing these technology solutions can directly address common challenges in the coffee import business. For example, knowing exact stock levels prevents situations where a highly sought-after bean is unavailable, a critical factor for a specialty coffee importer focusing on quality and reliability. Such systems also provide valuable data for forecasting and strategic planning, supporting the growth of a coffee import startup.
