How to Open a Hibachi Restaurant Successfully?

Dreaming of launching your own hibachi restaurant? Understanding the intricate financial planning is paramount to transforming that vision into a thriving reality, especially when considering startup costs that can range significantly. Are you prepared to navigate the essential steps for a successful launch?

Steps to Open a Business Idea

Successfully launching a new business requires a systematic approach, moving from initial concept to operational readiness. This structured process ensures that all critical aspects are addressed, laying a solid foundation for growth and sustainability.

Step Description
Idea Generation Brainstorm and refine potential business concepts.
Market Research Analyze target audience, competitors, and industry trends.
Business Plan Development Create a comprehensive document outlining goals, strategies, and financial projections.
Funding Acquisition Secure necessary capital through loans, investments, or personal savings.
Legal Structure & Registration Choose a business structure (sole proprietorship, LLC, etc.) and register the business.
Licenses & Permits Obtain all required federal, state, and local licenses and permits.
Location Selection Choose a suitable physical or online location for operations.
Team Building Hire and train qualified employees if necessary.
Product/Service Development Finalize the offering and ensure quality.
Marketing & Sales Strategy Develop a plan to reach and attract customers.
Launch Operations Begin business activities and serve customers.

What Are Key Factors To Consider Before Starting Hibachi Restaurant?

Before you open a hibachi restaurant, it's crucial to assess the market demand and understand your competition. Knowing what customers want and what other hibachi businesses offer helps you define your unique selling proposition (USP). For instance, a business like Ember & Blade Hibachi focuses on offering a premium dining experience that blends authentic Japanese cuisine with exciting tableside chef entertainment. This distinct approach can set your hibachi business apart.

The food service industry, particularly the full-service restaurant sector, shows robust potential. In 2023, the US full-service restaurant market was valued at approximately $337 billion. Asian cuisine, which includes Japanese steakhouses, consistently performs well, often experiencing annual revenue growth rates of 3-5%. This indicates a healthy and growing demand for the type of dining experience a hibachi restaurant provides.


Startup Cost Considerations for a Hibachi Restaurant

  • Estimated Startup Costs: Opening a full-service restaurant, including a hibachi establishment, can cost anywhere from $100,000 to over $500,000.
  • Key Expense Areas: Significant investments are typically made in commercial kitchen equipment, specialized hibachi grills, and the overall build-out of the dining space. For a detailed breakdown, consider resources on the cost to start a hibachi restaurant from scratch.

Understanding the financial landscape is vital when you plan to open a hibachi restaurant. Profit margins for hibachi restaurants generally fall between 7% and 15%. This profitability is heavily influenced by several factors, including how efficiently you manage your inventory for hibachi restaurant ingredients, control labor costs, and implement effective marketing strategies for your hibachi restaurant opening. As discussed in articles on hibachi restaurant profitability, careful financial planning is essential for success.

When planning your hibachi restaurant startup, remember that operational efficiency directly impacts your bottom line. This includes everything from sourcing high-quality ingredients from reliable suppliers for hibachi restaurant ingredients to ensuring your commercial kitchen equipment is top-notch. A well-designed hibachi restaurant kitchen layout can also significantly improve workflow and reduce waste, contributing to better profit margins.

How Much Capital Is Needed To Start A Hibachi Restaurant?

Launching a hibachi restaurant like 'Ember & Blade Hibachi' from the ground up requires substantial capital. The initial investment can generally fall anywhere between $300,000 and $1,000,000 or more. This broad range accounts for various crucial elements such as securing a prime location, the costs associated with construction or significant renovations, purchasing specialized equipment, and covering initial operational expenses before the business becomes self-sustaining.

A significant portion of your startup budget, typically ranging from 30% to 50%, will be allocated to leasehold improvements. This includes the actual build-out of the restaurant space. Specifically, creating the unique dining areas required for hibachi service, which involves custom ventilation and seating arrangements around the teppanyaki grills, can cost approximately $50 to $150 per square foot.


Essential Hibachi Restaurant Kitchen Equipment Costs

  • The heart of any hibachi restaurant is its specialized kitchen equipment. For a medium-sized establishment, investing in high-quality commercial kitchen equipment, including multiple teppanyaki grills, robust ventilation systems to handle the cooking process, and essential refrigeration units, can range from $75,000 to $150,000. This figure is critical for ensuring both the functionality and safety of your hibachi business operations.

Beyond the physical build-out and core equipment, it's vital to allocate funds for working capital. This reserve is crucial for the first 3 to 6 months of operation. It typically covers ongoing expenses like payroll, rent, utilities, and initial inventory. Experts often estimate this working capital need to be around 15% to 25% of your total startup costs. Having this financial cushion is absolutely essential for navigating the initial period and ensuring the smooth launch of your hibachi restaurant.

What Licenses And Permits Are Required For A Hibachi Business?

To successfully launch your Hibachi Restaurant, Ember & Blade Hibachi, you'll need to navigate a complex landscape of licenses and permits. These are not optional; they are critical legal requirements. Key among these are a general business license, essential for any legitimate operation, and a food service license, specifically for handling and preparing food. Beyond these, health permits are mandatory to ensure your kitchen meets strict sanitation standards. If your Hibachi Restaurant plans to serve alcohol, a liquor license is also a must-have, though it often comes with significant costs and a lengthy approval process.

Food safety certifications are paramount in the restaurant industry, and hibachi establishments are no exception. These certifications, often tied to passing rigorous health inspections, ensure compliance with federal and state food service industry regulations. Failing these inspections can result in substantial fines, with potential penalties ranging from $500 to $5,000 per incident. Maintaining these certifications is an ongoing process, requiring constant vigilance in your kitchen operations.


Essential Permits for Hibachi Restaurant Startup

  • Business License: General authorization to operate a business within a specific municipality or state.
  • Food Service License: Specific permit for operating a food establishment, often requiring a detailed plan review.
  • Health Permits: Issued by local health departments after inspections to ensure sanitation and food safety standards are met.
  • Liquor License: Required if selling alcoholic beverages. Costs can vary dramatically, from $12,000 to over $300,000 depending on location, with processing times up to 12 months.
  • Fire Department Permit: Ensures compliance with fire safety codes, especially important for hibachi grills due to open flames. Fees typically range from a few hundred to several thousand dollars.
  • Building Permits: Necessary for any new construction or significant renovations to your restaurant space.
  • Signage Permits: Required for exterior signs, ensuring they meet local zoning and aesthetic regulations.

Beyond the core operational licenses, other permits are vital for a smooth launch and continued operation of your hibachi business. Fire department permits are crucial, given the nature of hibachi cooking with its open flames and specialized grills. You'll likely need building permits if you plan any construction or renovation work on your chosen location. Don't forget signage permits, which are required for any external branding or advertising signs. The fees for these permits can add up, typically ranging from a few hundred to several thousand dollars per permit, so factor these into your overall startup budget.

Where Can I Find A Sample Hibachi Restaurant Business Plan?

To successfully launch your Hibachi Restaurant business, securing a sample business plan is a crucial first step. You can find these valuable resources through several avenues. Industry associations dedicated to the food service industry often have libraries of sample plans. Business consulting firms specializing in restaurant startups also provide them, sometimes as part of their service packages. Additionally, many online platforms offer templates specifically for a hibachi business plan, designed to guide aspiring entrepreneurs like yourself through the process of starting a hibachi business.

A comprehensive hibachi restaurant business plan is your roadmap to success. It should be structured to cover all essential aspects of your venture. Key sections typically include an executive summary that provides a brief overview of your entire plan, a company description detailing your business's mission and vision, and an in-depth market analysis. You'll also need to outline your organization and management structure, describe your service or product line (your menu), detail your marketing and sales strategy, and present thorough financial projections. This structured approach is vital for presenting a clear vision to potential investors or lenders when you launch your hibachi eatery.


Essential Components of a Hibachi Business Plan

  • Executive Summary: A concise overview of the entire business plan.
  • Company Description: Details about your hibachi restaurant's mission, vision, and legal structure.
  • Market Analysis: Research on target demographics, local competition, and industry trends for Japanese steakhouse franchise and Teppanyaki grill establishments.
  • Organization & Management: Outlines the ownership structure and management team.
  • Service or Product Line: Your menu offerings and unique selling propositions.
  • Marketing & Sales Strategy: How you will attract and retain customers.
  • Financial Projections: Forecasts for revenue, expenses, and profitability.
  • Funding Request: If seeking investment, detailing the amount and its use.
  • Appendix: Supporting documents like resumes, permits, and market research data.

The market analysis section is particularly important. It should thoroughly detail your target demographics, identifying who your ideal customers are. You'll also need to analyze your local competition, understanding other Japanese steakhouse franchise or Teppanyaki grill establishments in your area. Projections for the Japanese steakhouse franchise segment are also critical, as this market has shown consistent growth. In fact, the overall Japanese restaurant market is projected to grow at a compound annual growth rate (CAGR) of 45% from 2023 to 2028, indicating a strong demand for businesses like Ember & Blade Hibachi.

Financial projections are the backbone of your hibachi business plan. These should realistically forecast your restaurant's financial performance. For a new hibachi restaurant, typical projections often include revenue growth of 10-20% in the first three years. It's also important to estimate your break-even point, which for a new hibachi restaurant is usually achieved within 12-24 months of operation. These figures demonstrate the financial viability of your hibachi restaurant startup and are essential for securing funding for your hibachi business plan.

How Do I Secure Funding For A New Hibachi Restaurant?

Securing the necessary capital is a critical step when planning to open a hibachi restaurant. For a concept like 'Ember & Blade Hibachi,' which aims for a premium dining experience, understanding your funding options is paramount. You'll likely need a solid hibachi business plan detailing startup costs, which can range significantly. For instance, building out a hibachi dining area and kitchen can cost anywhere from $100,000 to $500,000 or more, depending on location and scale, as highlighted in discussions about the cost to open a hibachi restaurant.

Several avenues exist for financing your hibachi restaurant startup. These include traditional bank loans, Small Business Administration (SBA) loans, seeking investment from angel investors or venture capitalists, and exploring crowdfunding. Each method has its own requirements and benefits for a new hibachi business.

Explore SBA Loans for Your Hibachi Business

Small Business Administration (SBA) loans are a popular choice for many entrepreneurs looking to start a hibachi business. The SBA 7(a) loan program, for example, can provide substantial funding, with loan amounts potentially reaching up to $5 million. For restaurant ventures like a hibachi restaurant startup, lenders typically require a down payment ranging from 10% to 20% of the total project cost. These loans often come with more favorable terms and longer repayment periods compared to conventional bank loans, making them an attractive option for new ventures.

Consider Angel Investors and Venture Capital

If your hibachi restaurant concept, such as 'Ember & Blade Hibachi,' has a unique selling proposition or a strong growth potential, angel investors or venture capitalists might be interested. These investors typically provide capital in exchange for equity in your business. For early-stage food businesses, investments can range from $50,000 to $500,000. They will scrutinize your hibachi business plan, market analysis, and projected profitability, looking for a significant return on their investment. Understanding the average profit margin for a hibachi restaurant, which can be between 3% and 15%, is key when presenting your financial projections.

Leverage Crowdfunding for Initial Capital

Crowdfunding platforms offer another way to raise initial capital, especially for demonstrating community interest and building a customer base before you even launch. Successful restaurant crowdfunding campaigns often secure amounts between $20,000 and $100,000 from a large number of small investors. This approach can be particularly effective for a hibachi restaurant opening, as it allows you to gauge market enthusiasm and create early buzz. It’s a way to get people invested in your success from the ground up.


Funding Options for a New Hibachi Restaurant

  • SBA Loans: Up to $5 million, often requiring a 10-20% down payment. Favorable terms and longer repayment periods.
  • Angel Investors/Venture Capital: Typical investments of $50,000 to $500,000 for early-stage food businesses in exchange for equity.
  • Crowdfunding: Can raise initial capital, often $20,000 to $100,000, by engaging a broad base of small investors.

Step To Open #1 Hibachi Restaurant: Develop A Comprehensive Business Plan

To successfully launch your Hibachi Restaurant business, the very first and most crucial step is to create a detailed business plan. This document serves as your roadmap, clearly outlining your vision, understanding of the market, how you'll operate, and your financial expectations. Think of it as the blueprint for your entire venture, guiding every decision you make from concept to grand opening.

A robust hibachi business plan requires a deep dive into market analysis. You need to identify your target audience; for a premium establishment like 'Ember & Blade Hibachi,' this might focus on households with average incomes of $75,000+. Simultaneously, analyze your local competition. Understanding how many other restaurants exist and what they offer helps you pinpoint your unique selling proposition. It's worth noting that the average US consumer dines out about 4-5 times per week, indicating a strong demand for dining experiences.

Financial projections are a cornerstone of your hibachi restaurant startup plan. For a premium hibachi restaurant, you might forecast an average revenue per seat between $50-$80. The goal should be to achieve a healthy net profit margin of 10-15% within the first 2-3 years of operation. These figures help potential investors and lenders understand the financial viability of your hibachi business.


Key Components of Your Hibachi Business Plan

  • Executive Summary: A brief overview of your entire plan.
  • Company Description: Detail your business concept, like 'Ember & Blade Hibachi,' emphasizing its unique fusion of cuisine and entertainment.
  • Market Analysis: Research target demographics, competition, and industry trends within the food service industry.
  • Organization and Management: Outline your business structure and the key personnel involved.
  • Service or Product Line: Describe your menu, focusing on authentic Japanese cuisine and the tableside chef entertainment.
  • Marketing and Sales Strategy: How you'll attract customers, including promotions for your hibachi restaurant opening.
  • Funding Request: If seeking investment, detail how much capital you need and how it will be used.
  • Financial Projections: Include sales forecasts, expense budgets, cash flow statements, and break-even analysis.
  • Appendix: Supporting documents like resumes, permits, or market research data.

Your business plan must also articulate your unique selling proposition (USP). For Ember & Blade Hibachi, this is the thrilling tableside chef entertainment combined with fresh, high-quality ingredients. This unique blend allows you to potentially price your offerings 15-25% higher than standard full-service restaurants, attracting a clientele that values experience and quality. This differentiation is key to standing out in the competitive Japanese steakhouse franchise and teppanyaki grill establishment markets.

Step To Open #2 Hibachi Restaurant: Secure Essential Funding

After you've developed a solid hibachi business plan, the next crucial phase is securing the capital needed to launch Ember & Blade Hibachi. This is where your detailed financial projections come into play, demonstrating the viability of your venture.

The cost to start a hibachi restaurant from scratch can be substantial, often ranging from $300,000 to over $1 million. A significant portion of this budget, typically 40-60%, is allocated to real estate acquisition or leasing and subsequent construction or build-out of the dining and kitchen spaces. This initial investment is critical for establishing the unique ambiance and functionality required for a successful hibachi grill business.

To attract investors or lenders, your hibachi restaurant startup plan must highlight strong financial projections. Showing a projected Return on Investment (ROI) of 20-30% within five years is a common benchmark for success in the food service industry. This demonstrates a clear understanding of the profitability potential and the cost to start a hibachi restaurant effectively.


Common Funding Strategies for a Hibachi Business

  • Debt Financing: Many new restaurants, including hibachi concepts, rely on debt financing to cover a significant portion of their startup costs. Bank loans are a popular choice, often funding 60-70% of the total capital needed.
  • Equity Financing: This typically involves the owner's personal investment or funds raised from external investors. Equity financing usually accounts for the remaining 30-40% of the total startup budget.

When seeking funding to open a hibachi restaurant, presenting a well-researched and detailed hibachi business plan is paramount. This document should clearly outline all anticipated expenses, including commercial kitchen equipment, permits needed to open a hibachi restaurant, initial inventory, and marketing costs for your hibachi restaurant opening. Investors will want to see a clear path to profitability and a solid understanding of the average profit margin for a hibachi restaurant.

Step To Open #3 Hibachi Restaurant: Choose The Best Location

Selecting the prime spot for your Hibachi Restaurant startup is a critical decision that significantly impacts your success. Think of it as the foundation for your entire operation. For Ember & Blade Hibachi, we need a place where people can easily see us and get to us, with plenty of parking available. Proximity to your ideal customers is also key; you want to be where they already are.

When you launch a hibachi eatery, look for areas with high foot traffic and good accessibility. Ideal spots often include busy suburban retail centers, vibrant entertainment districts, or areas with a large presence of corporate offices and residential communities. For instance, areas with average daily traffic counts exceeding 20,000 vehicles are generally strong contenders. This ensures a consistent flow of potential customers passing by your establishment.


Key Location Factors for a Hibachi Business Plan

  • High Visibility: Ensure your hibachi restaurant is easily seen from the street.
  • Accessibility: Easy access for both drivers and pedestrians is crucial.
  • Ample Parking: Sufficient parking is essential for customer convenience.
  • Proximity to Target Demographics: Locate near your ideal customer base.

The cost of commercial restaurant space varies greatly by location. In desirable US markets, lease costs for prime restaurant real estate can range from $25 to $75 per square foot annually. However, in premium urban areas or highly sought-after districts, these costs can easily exceed $100 per square foot. Budgeting for rent is a significant part of your hibachi business plan.

A thorough demographic analysis is also vital. You need to confirm a substantial population within a 5 to 10-mile radius of your chosen site. Crucially, a significant percentage of households in that area should have disposable income allocated for dining out. Research indicates that approximately 60% of restaurant sales are generated from customers living or working within a 3-mile radius of the establishment. This data helps validate your location choice for your hibachi restaurant startup.

Step To Open #4 Hibachi Restaurant: Obtain Licenses And Permits

To successfully launch your Hibachi Restaurant business, securing the correct federal, state, and local licenses and permits is a critical step. This ensures your operation, like Ember & Blade Hibachi, is fully compliant and ready to serve customers legally.

A fundamental requirement for any food service establishment is a food service license, typically issued by your local health department. Obtaining this involves demonstrating adherence to stringent health and safety regulations. For a hibachi restaurant, this means meticulous attention to food handling, preparation, and storage, especially given the high-heat cooking methods involved.

Following construction or any significant renovation for your teppanyaki grill establishment, a Certificate of Occupancy (CO) is essential. This document confirms that your building meets all zoning laws and safety codes. The inspection fees for a CO can vary, but commonly range from $500 to $2,000, depending on your locality and the scope of the work.


Key Legal Compliance Requirements

  • Food Service License: Mandatory for all food businesses, issued by the local health department.
  • Certificate of Occupancy (CO): Required after construction/renovation to verify building safety and zoning compliance.
  • ADA Compliance: Ensuring accessibility for individuals with disabilities is crucial. Failure to comply can result in significant fines, potentially $55,000 for a first violation and up to $110,000 for subsequent violations.

Beyond general food service regulations, understanding specific food industry regulations and restaurant licensing requirements is paramount. This proactive approach helps prevent costly delays and potential legal issues when you aim to start your hibachi business.

Step To Open #5 Hibachi Restaurant: Design And Equip The Kitchen

Designing an efficient kitchen layout for your Hibachi restaurant, Ember & Blade Hibachi, is crucial for smooth operations. This step involves planning the flow of work from receiving ingredients to serving the final dish. A well-designed space minimizes unnecessary movement for your staff, directly impacting service speed, especially during busy periods. For instance, a smart layout can improve speed of service by 15-20% during peak hours.

Procuring the right commercial kitchen equipment is equally vital for a successful Hibachi restaurant startup. The unique nature of hibachi cooking demands specific items. You'll need multiple teppanyaki grills, which are the centerpiece of the dining experience. Beyond that, essential items include commercial ranges, deep fryers, walk-in refrigerators and freezers for fresh ingredient storage, and robust dishwashing stations.


Essential Hibachi Kitchen Equipment Costs

  • Teppanyaki Grills: Multiple units are required, forming the core of the hibachi experience.
  • Commercial Ranges & Deep Fryers: For preparing side dishes and other menu items.
  • Refrigeration: Walk-in refrigerators and freezers are necessary for storing large quantities of fresh ingredients.
  • Dishwashing Stations: High-capacity units to handle constant use.
  • Ventilation Systems: Crucial for managing smoke and grease from hibachi grills.

The total cost for equipping a hibachi kitchen can range significantly, typically falling between $75,000 and $150,000. This figure covers the primary cooking and storage equipment. When planning your Hibachi business plan, factor in these substantial upfront costs for commercial kitchen equipment. This investment is foundational to delivering the quality and experience your customers expect from Ember & Blade Hibachi.

A significant, often overlooked, expense in setting up a hibachi restaurant is the ventilation system. Due to the smoke and grease produced by hibachi grills, a high-quality, powerful ventilation system is not just recommended, but essential for adhering to food service industry regulations and maintaining a safe, clean environment. The cost for these systems can add an additional $15,000 to $40,000, depending on the size of your establishment and the complexity of the required setup. Proper ventilation is a key component when you start a hibachi business.

Step To Open #6 Hibachi Restaurant: Hire And Train Staff

Hiring the right people is crucial for a successful hibachi restaurant, especially for an establishment like Ember & Blade Hibachi, which aims to provide a premium dining experience. The unique nature of hibachi dining means specialized skills are needed not only from the chefs but also from the entire front-of-house team to ensure guests feel welcomed and entertained.

Finding Experienced Hibachi Chefs

Securing skilled hibachi chefs for a new hibachi business can be a significant challenge. These chefs possess a unique combination of culinary expertise and performance art. Experienced hibachi chefs typically earn between $45,000 and $75,000 annually, not including tips, which can substantially increase their overall compensation. When hiring, look for chefs who not only master knife skills and cooking techniques but also have a flair for engaging with diners at the teppanyaki grill.

Training for Hibachi Restaurant Staff

Effective training for a hibachi steakhouse extends beyond basic restaurant operations. Hibachi chefs require training that hones their culinary precision, safety protocols, and their ability to entertain guests. For front-of-house staff, training should focus on providing exceptional customer service, understanding the intricacies of the hibachi menu, and effectively communicating the unique dining experience Ember & Blade Hibachi offers. This comprehensive approach ensures a cohesive and high-quality guest experience.


Key Staff Training Areas for a Hibachi Restaurant

  • Hibachi Chef Training: Advanced knife skills, cooking techniques, food presentation, fire safety, and audience engagement.
  • Front-of-House Training: Menu knowledge (including ingredients and preparation methods), customer service standards, reservation management, and handling special requests.
  • All Staff Training: Understanding the restaurant's brand and service philosophy, food safety regulations, and teamwork.

Managing Labor Costs in a Hibachi Business

Labor costs are a substantial part of operating a full-service restaurant. On average, these costs, encompassing wages, benefits, and payroll taxes, can represent 25% to 35% of a restaurant's total operating expenses. For a hibachi restaurant startup, implementing efficient staffing models and retention strategies is vital to manage these costs effectively and ensure the financial health of the business. Investing in staff development and creating a positive work environment can reduce turnover and improve overall productivity.

Step to Open #7 Hibachi Restaurant: Develop Marketing Strategies and Launch

To successfully start a hibachi business, implementing robust marketing strategies is crucial. This phase focuses on building brand awareness for your hibachi restaurant startup and attracting those initial customers. Think of it as creating the buzz before your doors even open.

Pre-Opening Marketing for Hibachi Restaurant Success

Weeks before the grand opening of your hibachi eatery, it's vital to generate excitement. This involves several key actions. Local SEO efforts, such as optimizing for searches like 'open hibachi restaurant near me,' ensure people can find you when they're looking for a new dining experience. Simultaneously, engaging social media campaigns can showcase your unique offerings and build anticipation. Don't underestimate the power of local media outreach; press releases or features in local publications can significantly boost visibility.

Grand Opening Promotions and Budget

Your grand opening is a critical moment. Offering compelling promotions can significantly drive initial foot traffic. Consider discounts on signature dishes or special entertainment to draw a crowd. Studies show that well-executed grand opening promotions can boost initial foot traffic by an impressive 20-30%. When planning your hibachi restaurant startup budget, allocate a portion for marketing. A typical marketing budget for a new restaurant generally ranges from 2% to 5% of projected first-year revenue.

Establishing a Strong Online Presence

In today's digital world, a strong online presence is non-negotiable for any hibachi restaurant. This means having a user-friendly website that clearly outlines your menu, location, and hours. Equally important are active social media profiles where you can share high-quality photos of your food and the interactive hibachi experience. This is supported by data: a significant 77% of consumers check restaurant reviews online before deciding where to dine. Investing in your online reputation and visibility is key to attracting new patrons to your hibachi restaurant.


Key Marketing Tactics for Hibachi Restaurant Launch

  • Local SEO Optimization: Ensure your hibachi restaurant appears in local search results for terms like 'hibachi grill near me.'
  • Social Media Campaigns: Utilize platforms like Instagram and Facebook to showcase your food, chefs, and dining experience.
  • Local Media Outreach: Engage with local news outlets and bloggers to generate pre-opening buzz.
  • Grand Opening Promotions: Offer special discounts or entertainment to attract initial customers.
  • Online Review Management: Encourage satisfied customers to leave reviews and respond to feedback promptly.