How Can You Start Artichoke Farming?

Are you seeking to significantly enhance the profitability of your artichoke farming venture? Uncover nine powerful strategies meticulously crafted to optimize your operations and elevate your financial returns. Ready to transform your business and explore comprehensive financial planning tools? Dive deeper into these essential insights and consider how a robust artichoke farming financial model can guide your success.

Steps to Open a Business Idea

To establish a profitable artichoke farming business, a structured approach is essential. The following table outlines key steps, from initial planning to market entry, providing a concise overview of the foundational elements required for success.

Step Description
Develop a Comprehensive Artichoke Business Plan Create a detailed roadmap outlining strategy, financial forecasts, and operational plans, including market research and a financial plan with projected revenue and costs.
Secure Financing and Manage Financials Obtain funding through USDA loans or private investors, develop detailed financial projections, and manage ongoing operational costs while mitigating risks with contingency plans.
Select the Right Location and Soil Choose a temperate climate with deep, fertile, well-drained loam or sandy loam soil (pH 6.5-7.5), and prepare it by incorporating organic matter.
Implement Advanced Cultivation and Irrigation Employ proper plant spacing (4-6 feet apart in rows 6-8 feet apart), utilize efficient drip irrigation, and ensure consistent watering, especially during bud formation.
Establish Effective Crop and Pest Management Implement an integrated pest management (IPM) strategy, targeting pests like the artichoke plume moth, and practice crop rotation and sanitation to prevent disease.
Optimize Harvesting and Post-Harvest Handling Harvest when buds are full-sized and compact, cutting 1-3 inches below the base, and immediately cool and store at 32°F (0°C) with 90-95% humidity to maintain quality.
Create a Strong Marketing and Sales Strategy Develop a multi-channel approach including direct-to-consumer sales, wholesale accounts, and consider value-added products or agritourism opportunities to diversify revenue.

What Are Key Factors To Consider Before Starting Artichoke Farming?

Before launching an artichoke farm like 'Golden Globe Farms,' several critical factors demand careful consideration. A solid understanding of the business model, from cultivation techniques to market sales, is essential. This includes evaluating the significant initial investment required, specific climate and soil requirements, labor needs, and the dynamics of the artichoke market. Aligning these elements with your financial goals and lifestyle is crucial for determining the venture's viability.

The initial startup expenses for an artichoke farming business can range significantly, typically between $370,000 and $875,000. This substantial investment covers essential aspects such as land acquisition, necessary farming equipment and machinery, and vital infrastructure like efficient irrigation systems. Additionally, funds are allocated for obtaining licenses and permits, alongside the initial planting materials. For a detailed breakdown of these costs, you can refer to resources like this article on artichoke farming startup costs.


Climate and Soil Requirements

  • Artichokes thrive in temperate, coastal areas. They require mild, cool conditions with low frost risk.
  • Optimal daytime temperatures for artichoke cultivation range between 68-75°F (20-24°C).
  • The majority of U.S. artichoke production is concentrated in California, particularly Monterey County, which naturally provides these ideal growing conditions year-round, making it a prime region for establishing an artichoke business like Golden Globe Farms.

Labor represents a significant operational cost in artichoke farming. Tasks range from initial planting and ongoing crop management to the intensive process of harvesting and packing. For instance, managing a mature crop, which can produce between 7,000 to 20,000 kg per hectare (approximately 6,245 to 17,843 lbs/acre), requires consistent labor. Pest management is another critical and potentially costly factor, as perennial cropping can lead to endemic issues like the artichoke plume moth, necessitating robust pest control for artichokes to maintain yield and quality.

How Profitable Is Artichoke Farming?

The profitability of artichoke farming relies on optimizing yield, managing costs effectively, and understanding market prices. Annual owner earnings for an artichoke farm typically range from $30,000 to $80,000. A well-managed operation can be quite profitable, but success hinges on maximizing production and minimizing expenses. For more detailed insights into potential earnings, you can refer to articles like this one on artichoke farming owner earnings.

Yields in artichoke cultivation vary significantly based on whether plants are grown as annuals or perennials, and the specific cultivation practices employed. Farms can achieve yields ranging from 400 to over 800 cartons per acre. A mature crop can produce between 7,000 to 20,000 kg per hectare, which translates to approximately 6,245 to 17,843 pounds per acre. Implementing effective artichoke crop management techniques and advanced artichoke irrigation, such as drip irrigation systems for artichoke fields, can significantly increase artichoke yield.

Production costs for artichoke farming can be substantial. For example, historical data from a 1950s study noted costs of $513.36 per acre. More recent data indicates that the annual production cost is approximately $4,000 per acre, with about 15% of this attributed to pest control. This highlights the importance of effective pest management for artichokes to maintain profitability. Understanding these expenses is crucial for a sound artichoke business plan.


Factors Influencing Artichoke Farm Profit Margins:

  • Sales Channels: Direct-to-consumer artichoke sales, such as through farmers' markets or CSAs, generally offer higher profit margins compared to wholesale pricing for fresh artichokes.
  • Value-Added Products: Creating value-added artichoke product ideas like pickled hearts or dips can diversify revenue and boost overall profitability.
  • Farm Size: Small farms may see profit margins of 5-10%, while larger commercial operations can achieve higher margins due to economies of scale.
  • Market Demand: The artichoke market price fluctuates, with demand for organic artichoke farming products often commanding a premium, as discussed in this article on artichoke farming profitability.

What Are The Key Startup Costs?

The primary startup costs for an artichoke farm, such as 'Golden Globe Farms,' involve land acquisition, equipment, infrastructure development, and initial planting materials. Total initial investments are estimated to range between $370,000 and $875,000. Understanding these significant upfront expenses is crucial for aspiring entrepreneurs seeking to establish a profitable artichoke farming business. This financial planning is vital for securing funding and ensuring long-term viability, as detailed in resources like Artichoke Farming Startup Costs.


Key Expense Categories for Artichoke Farming

  • Land Acquisition or Leasing: This is a major expense, with costs varying significantly based on location and soil quality. Rural land is typically less expensive than suburban parcels. For instance, in California's prime growing regions, agricultural land can represent a substantial investment due to its ideal climate for artichoke cultivation.
  • Farming Equipment and Machinery: Essential items include tractors, harvesters, and plows. These can account for up to 40% of the total initial investment, with costs ranging from $150,000 to $300,000. This category is critical for efficient artichoke cultivation and harvesting.
  • Infrastructure Development: Installing efficient drip irrigation systems for artichoke fields, constructing storage facilities, and setting up processing areas are significant investments. These can cost between $50,000 and $150,000. Proper infrastructure is key for maximizing artichoke yield and managing post-harvest handling.
  • Licenses, Permits, and Insurance: These necessary administrative and protective measures can range from $10,000 to $30,000. Securing these ensures compliance and mitigates financial risks for the artichoke farm.

How Can You Maximize Artichoke Yield?

To significantly increase artichoke yield, focus on optimizing plant health through precise nutrition, efficient irrigation, and robust pest control. Selecting high-yielding varieties is also crucial. A healthy artichoke plant can produce 5-10 flower heads, each potentially yielding 3-5 buds.


Key Strategies for Maximizing Artichoke Yield

  • Variety Selection: Choose high-performing varieties such as 'Imperial Star' and 'Green Globe.' Newer annual varieties like 'Green Queen' and 'Madrigal' are also popular due to their shorter growing periods.
  • Gibberellic Acid Application: Using gibberellic acid, a plant hormone, can increase yield by over threefold in some regions, promoting larger and more numerous buds.
  • Optimal Plant Spacing: Proper plant spacing and density are vital for maximizing yield per acre. A common practice involves transplanting seedlings 2.5 to 3 feet apart in rows that are 3 to 4 feet apart.
  • Consistent Watering: Consistent artichoke irrigation is critical, especially during bud formation. A lack of water at this stage leads to fewer, smaller buds. Drip irrigation systems for artichoke fields are highly effective for maintaining consistent moisture.
  • Balanced Fertilization: Implement effective artichoke crop management by applying a balanced fertilizer every two weeks during the growing season. This directly contributes to higher yields and better quality buds.
  • Pest Management: Proactive pest control, detailed further in discussions around artichoke farming costs, is essential to prevent damage and ensure healthy plant development.

Effective artichoke crop management, including applying balanced fertilizer every two weeks during the growing season and managing pests, directly contributes to higher yields and better quality buds. For instance, managing perennial pests like the artichoke plume moth is critical, as discussed in detail regarding artichoke farming profitability. By focusing on these practices, Golden Globe Farms can ensure robust production.

What Is The Current Artichoke Market Price?

The artichoke market price fluctuates significantly based on factors like seasonality, size, and consumer demand. Larger artichokes often command higher prices, particularly on the West Coast, where a single large artichoke can retail for $4 to $5. This price point reflects the consumer's willingness to pay for premium, larger produce.

Wholesale prices for fresh artichokes vary, influenced by supply and demand dynamics throughout the year. Retailers frequently promote artichokes during their peak season, which typically runs from March through May. The fresh market generally prefers specific sizes, with sizes 24 and 36 per carton being most sought after due to their versatility and common usage in both culinary and retail settings.


Key Factors Influencing Artichoke Prices

  • Organic Demand: There is a growing demand for organic artichokes, which often sell at a premium price. However, the supply for organic varieties can be limited, leading to price volatility and potential opportunities for producers like Golden Globe Farms.
  • Regional Preferences: Different regions exhibit distinct preferences for artichoke sizes. For example, the East Coast tends to consume medium-sized artichokes, while the West Coast shows a preference for larger ones. Understanding these regional demands is crucial for optimizing distribution and pricing strategies.
  • Promotional Pricing: Retailers sometimes use promotional pricing, such as '2 for $4.00,' to drive sales and attract customers, especially during peak harvest times. This strategy can increase volume, but may impact immediate per-unit profit margins.

For more insights into the financial aspects of artichoke farming, including profitability metrics, you can explore resources like Artichoke Farming Profitability. Understanding these market dynamics is essential for any Artichoke Farming business looking to optimize its revenue streams and establish effective marketing strategies for an artichoke business.

Develop A Comprehensive Artichoke Business Plan

Creating a comprehensive artichoke business plan is essential for any Artichoke Farming venture, including operations like Golden Globe Farms. This document serves as a strategic roadmap, detailing your operational strategy, financial forecasts, and growth objectives. A well-structured plan is crucial for securing financing from investors or lenders and for guiding your business's expansion. It directly impacts your ability to increase artichoke farming profits by providing clear direction and accountability.

Your artichoke business plan must include thorough market research. This involves identifying your target customers, which could range from health-conscious consumers seeking fresh produce to local restaurants demanding high-quality, sustainably grown artichokes. Analyze competitors to understand their strengths and weaknesses, and define your unique value proposition. For Golden Globe Farms, this might involve emphasizing superior, sustainably grown produce that bypasses imported options, ensuring consistent quality and flavor for the US market. This research helps tailor your marketing strategies for an artichoke business.

Key Financial Components for Your Artichoke Farm Plan

  • Profit and Loss Statement: This projects your revenues and expenses over time, showing your anticipated net profit from artichoke sales.
  • Cash Flow Forecast: Essential for managing daily operations, it tracks money coming in and going out, ensuring you have enough liquidity for operational expenses.
  • Balance Sheet: Provides a snapshot of your farm's financial health at a specific point, detailing assets, liabilities, and equity.
  • Startup Costs: Detail initial investments, such as land acquisition, irrigation systems for artichoke fields, and equipment.
  • Operational Expenses: Include ongoing costs like seasonal labor management for artichoke farms, artichoke pest control, and fertilizers.
  • Projected Revenue: Estimate income based on artichoke market price and projected artichoke yield per acre.

Outline your detailed operational strategy for Artichoke Farming. This section should cover specific artichoke cultivation techniques, including best soil conditions for growing artichokes, and efficient artichoke irrigation methods like drip irrigation systems for artichoke fields. Describe your artichoke harvesting methods and plans for managing seasonal labor effectively. Additionally, detail your marketing and sales plan. This includes specifying sales channels such as direct-to-consumer artichoke sales, through farmers' markets or online platforms, or establishing wholesale agreements with distributors and restaurants. Optimizing artichoke crop yield and quality directly translates to improving profitability of an artichoke farm.

Secure Financing And Manage Financials

Securing adequate financing is a critical step for any Artichoke Farming venture, including 'Golden Globe Farms'. To transform your vision of delivering superior, sustainably grown artichokes into a reality, you must explore various funding avenues. Potential options include USDA farm loans, which are often available for specialty crops like artichokes, offering favorable terms. Another strong consideration is the Farm Credit System, a nationwide network providing loans to agricultural producers. For those seeking larger capital or more flexible terms, private investor funding can be a viable path, often requiring a robust presentation of your business model.

A crucial element in attracting capital is developing detailed financial projections. These projections must clearly outline expected revenues from artichoke sales and all associated costs. A sources and uses table is essential, demonstrating precisely how the secured capital will be allocated. This includes initial startup costs such as land acquisition, necessary farming equipment like specialized harvesters, irrigation systems, and initial crop planting expenses. For 'Golden Globe Farms', this would show how funds support providing a direct source of exceptional, flavorful artichokes to the US market.


Managing Artichoke Farm Operational Costs

  • A key part of artichoke farm financial planning involves meticulously managing ongoing operational costs.
  • These expenses typically include labor costs, especially during peak harvesting seasons when labor management for artichoke farms becomes critical.
  • Significant outlays are also required for water and effective irrigation techniques, such as drip irrigation systems for artichoke fields, which ensure efficient water use.
  • Fertilizer expenses are vital for maintaining soil health and optimizing artichoke crop yield and quality.
  • Effective pest management for artichokes is another ongoing cost, preventing losses and ensuring a high-quality product.

Mitigating financial risks is paramount for long-term profitability. Artichoke farming profits can be affected by external factors, necessitating contingency plans. Strategies can include securing crop insurance, which provides a safety net against crop failure due to adverse weather or disease. Another effective approach is diversifying revenue streams. This might involve exploring value-added artichoke product ideas, such as processed artichoke hearts, or even agritourism opportunities for artichoke farms, allowing 'Golden Globe Farms' to expand beyond fresh produce sales and reduce dependency on singular artichoke market price fluctuations.

Select the Right Location and Soil

Choosing the optimal location and preparing the soil correctly are fundamental for maximizing artichoke farming profits. The right environmental conditions ensure robust plant growth and high yields, directly impacting revenue for businesses like Golden Globe Farms.

For successful artichoke cultivation, a temperate climate is essential. Coastal regions of California, for instance, offer ideal conditions with mild winters and cool, humid summers. These areas minimize frost damage and heat stress, which can severely reduce artichoke yield and quality. Selecting a site with these climatic attributes is a primary step in increasing artichoke yield and overall farm profitability.

Soil quality significantly influences artichoke growth and the profitability of an artichoke farming business. Artichokes thrive in specific soil types and conditions:


Optimal Soil Conditions for Artichokes

  • Soil Type: The best soil conditions for growing artichokes are deep, fertile, and well-drained loam or sandy loam soils. These types provide sufficient aeration and moisture retention.
  • pH Level: An ideal soil pH for artichoke cultivation ranges between 6.5 and 7.5. This slightly acidic to neutral range ensures optimal nutrient availability.
  • Drainage: It is crucial to avoid sandy soils with excessive drainage, as artichokes require consistent moisture but are susceptible to root rot in waterlogged conditions. Proper drainage prevents soil-borne diseases.

Soil preparation is a critical step to enhance nutrient content and structure. Begin by digging the soil at least 8 inches deep. Incorporate approximately 5 inches of organic matter, such as high-quality compost, to improve soil fertility and water retention. Adding composted manure at a rate of 100-140 pounds per 100 square feet is also recommended to enrich the soil further. These practices contribute to better artichoke crop management and ultimately, higher artichoke farming profits.

Implementing artichoke crop rotation for soil health is vital, especially since artichokes are perennial. This strategy prevents the buildup of specific soil-borne pathogens and pests that can occur with continuous perennial planting. Crop rotation helps maintain soil vitality, reduces the need for extensive pest control, and supports sustainable practices in artichoke farming, leading to improved profitability.

Implement Advanced Cultivation And Irrigation

To significantly increase artichoke farming profits and improve artichoke yield, Golden Globe Farms must adopt advanced cultivation practices. This includes optimizing plant spacing to ensure each plant receives adequate nutrients and sunlight, directly impacting bud size and quantity. Proper spacing of 4 to 6 feet apart in rows that are 6 to 8 feet apart is crucial for healthy growth and maximum artichoke crop management efficiency.

Implementing efficient artichoke irrigation techniques is vital for consistent production. Drip irrigation systems for artichoke fields are the most effective method to maximize yield and water use efficiency. This approach delivers water directly to the plant roots, minimizing evaporation and runoff. Studies indicate that drip irrigation can reduce water usage by 30-50% compared to traditional methods, while maintaining consistent soil moisture without waterlogging, which is critical for preventing root diseases.


Optimizing Artichoke Bud Production

  • Consistent Watering: Provide regular and consistent watering, especially during dry spells and when buds are forming. Insufficient water during these critical stages can lead to smaller and fewer buds, directly impacting artichoke farming profits.
  • Mulching Benefits: Apply mulch around artichoke plants to conserve soil moisture and reduce water evaporation. This also helps suppress weeds, reducing the need for manual weeding and improving overall artichoke crop health.
  • Temperature Exposure: For annual artichoke varieties grown in warmer climates, controlled exposure to cool temperatures (below 50°F) is necessary to induce budding. This vernalization process is key for initiating flower development.
  • Nutrient Application: Apply a balanced, high-potassium fertilizer in the spring. Potassium is essential for fruit and flower development, directly boosting bud production and contributing to optimizing artichoke crop yield and quality.

These sustainable practices in artichoke farming not only enhance productivity but also support long-term soil health and resource conservation. Integrating these methods improves the overall profitability of an artichoke farm by ensuring a robust, high-quality harvest that meets market demand for fresh, premium artichokes.

Establish Effective Crop and Pest Management

Effective crop and pest management are crucial for Golden Globe Farms to increase artichoke yield and improve overall artichoke farming profits. Implementing an Integrated Pest Management (IPM) strategy minimizes losses and supports sustainable practices in artichoke farming. IPM combines biological, cultural, and chemical methods to control pests efficiently.

For instance, focusing on prevention and early detection can significantly reduce reliance on costly chemical interventions. This approach helps maintain artichoke crop quality and ensures the long-term health of the fields, contributing directly to a stronger artichoke business plan and better financial projections.


Key Strategies for Artichoke Pest Control

  • Integrated Pest Management (IPM): Adopt a holistic approach that integrates various control tactics. This includes monitoring pest populations, using resistant varieties, and promoting beneficial insects.
  • Artichoke Plume Moth Management: The artichoke plume moth is a primary concern, capable of causing significant yield loss by feeding on buds. Control measures include timed insecticide applications based on pest lifecycle monitoring and introducing natural enemies like parasitic wasps.
  • Aphid Control: Aphids can be managed effectively using natural predators such as ladybugs. Alternatively, neem oil sprays offer an organic solution, aligning with sustainable practices in artichoke farming.
  • Slugs and Snail Management: Control slugs and snails through methods like bait application and consistent weed removal. Reducing habitat areas around artichoke plants diminishes their presence and impact.

Beyond direct pest control, good sanitation and crop rotation are fundamental for improving profitability of an artichoke farm. After harvest, promptly removing infected plant material disrupts pest life cycles and reduces the buildup of pathogens in the soil. This practice helps prevent future infestations and supports soil health, which directly impacts artichoke yield per acre.

Crop rotation, another vital cultural practice, prevents pests and diseases from becoming established in the field. By alternating artichokes with other crops, Golden Globe Farms can break pest cycles and enhance soil fertility. These strategies reduce the need for extensive chemical treatments, lowering operational costs on your artichoke farm and contributing to higher profit margins.

Optimize Harvesting and Post-Harvest Handling

Effective artichoke harvesting and immediate post-harvest handling are crucial for maximizing artichoke farming profits for businesses like Golden Globe Farms. Proper timing and techniques directly impact bud quality, shelf life, and market value. This ensures that the artichokes delivered to the US market meet high standards, reducing losses and increasing revenue per acre.


Key Strategies for Artichoke Harvesting

  • Optimal Harvest Timing: The best time to harvest artichokes for maximum profit is when the central bud is full-sized, typically around golf ball size or larger, but still compact and tightly closed. For annual artichoke varieties, this usually occurs approximately 90 days after planting. Harvesting at this stage ensures premium quality and higher market demand.
  • Advanced Harvesting Methods: Utilize precise cutting techniques. Harvest the primary, larger bud by cutting the stem 1 to 3 inches below the bud base. After the main bud is removed, the plant will naturally produce smaller, tender secondary buds, extending the harvest period and increasing overall yield per plant. These methods contribute to improving profitability of an artichoke farm.
  • Yield Expectations: A well-managed harvest can yield between 400 and 800 cartons per acre. Each carton should weigh a minimum of 22 pounds, providing a clear metric for assessing artichoke crop management success and potential revenue.

To reduce post-harvest losses in artichokes and maintain superior quality, immediate cooling is essential. Buds should be cooled right after harvesting, often through forced-air cooling. This rapid reduction in temperature slows respiration and spoilage. For optimal storage and shipping, artichoke buds must be maintained at or near 32°F (0°C) with 90-95% humidity. These precise conditions can help maintain quality for up to a month, significantly extending shelf life and allowing for broader distribution, which directly impacts strategies to increase artichoke farm revenue.

Create A Strong Marketing And Sales Strategy

To significantly increase profits for an Artichoke Farming business like Golden Globe Farms, developing a robust, multi-channel marketing and sales strategy is essential. This approach diversifies revenue streams and reduces reliance on a single sales channel. A comprehensive strategy integrates direct-to-consumer sales, wholesale accounts, and the potential for value-added products. This blend ensures market presence across various segments, from individual consumers seeking fresh, high-quality produce to larger distributors. Focusing on diverse sales avenues helps capture higher profit margins and build a resilient business model, crucial for sustained growth in the agricultural sector.


Direct-to-Consumer Artichoke Sales

  • On-Farm Stands: Establish a stand directly at your farm to sell fresh artichokes. This allows for 100% of the retail price capture, significantly boosting revenue compared to wholesale. Customers appreciate the freshness and direct connection to the farm.
  • Local Farmers' Markets: Participate in local farmers' markets. This provides direct interaction with consumers, builds brand loyalty, and allows for premium pricing. Farmers' markets are excellent for showcasing the quality of 'Golden Globe Farms' artichokes.
  • Community Supported Agriculture (CSA) Programs: Offer artichokes as part of a CSA program. Subscribers pay upfront for a share of the harvest, providing predictable income and reducing market risk. This model fosters a strong community connection and ensures consistent demand for your artichoke crop.

Exploring agritourism opportunities can further enhance an artichoke farm's profitability and brand visibility. This involves inviting the public to experience the farm directly, turning the farm itself into a destination. Such activities not only generate direct income but also serve as powerful marketing tools, building a deeper connection between consumers and the 'Golden Globe Farms' brand. Engaging visitors through unique experiences can cultivate strong customer loyalty and word-of-mouth referrals, vital for long-term success in artichoke farming.


Agritourism Opportunities for Artichoke Farms

  • Farm Tours: Offer guided tours of your artichoke fields. Educate visitors on artichoke cultivation, harvesting, and sustainable practices. A small entry fee or bundled package can generate additional income.
  • Cooking Classes: Host cooking classes focused on preparing artichokes. Teach participants how to clean, cook, and incorporate artichokes into various dishes. This adds a unique value proposition and can attract food enthusiasts.
  • Local Food Trails: Participate in regional food trails, such as the famous Monterey County Artichoke Trail. Being part of a recognized trail increases visibility, attracts tourists, and positions your farm as a key player in local food tourism. This strategy enhances brand recognition and attracts a broader customer base looking for unique agricultural experiences.

Diversifying revenue streams through value-added artichoke products is a strategic move for increasing artichoke farming profits. Processing fresh artichokes into shelf-stable or ready-to-eat items extends their market life and appeals to a wider consumer base beyond those seeking fresh produce. These products can command higher price points and open new distribution channels, such as specialty food stores or online sales. This approach maximizes the yield's value, reduces waste, and contributes significantly to the overall profitability of 'Golden Globe Farms.'


Value-Added Artichoke Product Ideas

  • Pickled Artichoke Hearts: Process fresh artichoke hearts into pickled jars. This extends shelf life and appeals to consumers seeking convenient, ready-to-eat options.
  • Artichoke Dips and Spreads: Create gourmet artichoke-based dips and spreads. These products are popular for entertaining and can be sold in specialty food stores or directly from the farm.
  • Artichoke Pesto: Develop a unique artichoke pesto. This offers a versatile culinary product that can be marketed to home cooks and restaurants alike.
  • Cross-Merchandising: In retail settings, pair fresh artichokes with complementary items. Displaying them alongside lemons, olive oil, and sauces can boost impulse purchases and increase the average transaction value.