When it comes to launching a startup, having a solid financial model is essential. A financial model is the framework that enables entrepreneurs to forecast their growth and determine how resources are allocated. Knowing the right model to use is imperative in planning and managing the day-to-day operations of the company. Startups select their financial models for a variety of reasons, including an understanding of the company's goals and objectives, the resources available to them, and their ability to conduct market research.

In this article, we will take an in-depth look at the pros and cons of the different financial models for startups. We will explore the intricacies of each model, so you can select the one that will best suit your business needs.

Traditional Financial Model

The traditional financial model for startups involves raising capital through venture capital. This model has its advantages and disadvantages, which should be weighed carefully before making a decision.

Raising capital through venture capital

Raising capital through venture capital is a popular choice for many startups and entrepreneurs. In this method, investors provide funds in exchange for equity in the company and certain rights or privileges. This approach allows entrepreneurs to access capital without taking on debt, though it also adds an additional layer of scrutiny and potential restrictions to their business.

Major advantage: access to capital without debt

The primary advantage of this financial model is that startups can access capital without having to take on debt or issue bonds. This frees up cash flow and can be appealing to some businesses, especially those wary of taking on additional financial obligations.

Major disadvantage: giving up control of your business

Accepting venture capital also means giving up a degree of control over the business. Investors often have the right to appoint one or more board members who can have a major influence on decision-making. This can be a major disadvantage for startup founders who want to retain control of their company.

Crowdfunding Model

Crowdfunding is an approach to raise capital utilizing numerous backers, generally through online platforms. This route can provide a degree of flexibility to develop the product, and can make it easier to acquire capital than traditional funding models, such as venture capital or angel investors.

Raising capital from a large number of backers

One of the primary benefits to this model is the ability to raise capital from many different people. It can also lessen the amount of influence that a single person, like a venture capitalist, can have on the startup. While it may be more challenging to reach the same monetary goal compared to the other methods, it can still provide the necessary capital for launch.

Major Advantage: Potential flexibility with product development

Crowdfunding is also advantageous for its ability to provide flexibility with product development. With a larger number of investors, it can become more difficult for one person to persuade the direction of the product. Instead, crowdfunding model allows for the platform to be influenced by the collective opinions of many people.

Major Disadvantage: Typically little access to ongoing capital

One of the drawbacks related to crowdfunding is the limited access to ongoing capital. Many of the investors involved in crowdfunding are usually considered passive investors, providing only the funds and not long-term support. As a result, once the goal is achieved, it usually becomes more difficult to secure continued capital.

Bootstrapping Model

Startups utilize various financial models to help generate and raise capital. One of the most common models is the bootstrapping model. This model is designed for a startup that has limited funds available and therefore looks for alternative methods for raising capital. Bootstrapping usually involves using personal savings and other sources of financing available to the founders.

Raising capital through personal savings

Bootstrapping by using personal savings requires that founders forgo cash on hand for up-front working capital. This may not always be an option for the startup, though, as taxpayers would need to show that the funds in question were from the founders’ income, which is not always the case. This form of bootstrapping is typically undertaken when traditional lenders are not willing to finance the startup. When this is the case, founders use their personal savings to finance the startup.

Major advantage: full control of company

Bootstrapping gives startups the advantage of full control of the company. As no external debt is involved, founders have full control of the decision-making process. This can be a great advantage, as they can move quickly to address changing market conditions and adapt to customer needs. They also do not need to share profits or ownership with external lenders.

Major disadvantage: limited access to capital

One of the key drawbacks of the bootstrapping model is the limited access to capital. As all capital for running the startup is raised from personal savings, the founders may need to limit their growth and take fewer risks. Founders may also not have access to the latest technology and innovations, as they may not have the resources to invest in these areas.

Debt Financing Model

Debt financing provides startups the potential access to larger capital for their business on loan basis. In a debt financing arrangement, a business takes on financial obligation to repay their loan at a predetermined interest rate over a fixed duration. It’s a popular financing option against equity financing, which requires the business to sell a portion of their ownership to an investor.

Raising Capital through Business Loans

A business loan is a type of debt financing that allows companies to borrow funds to purchase assets, expand operations, invest in research and development or launch new products or services. Business loans are most often taken out to cover short-term needs, but can also be used to finance long-term investments or growth strategies.

Major Advantage: Potential Access to Larger Capital

Business loans enable startups to access additional working capital, expand operations and purchase equipment. Since the loan is repayable with interest, the lender takes on less risk than an investor, who has to wait for returns on their initial investment. Also, with a loan, the lender's only concern is for repayment of their loan; they are not involved in any other aspects of the business.

Low-Interest Financing Options

Since the payments are fixed, startups are able to receive a great sum of capital at an agreed-upon interest rate, with a payment plan and timeline that they can work within. Low-interest financing options are also available, and depending on the lender, they may provide additional incentives or loan options that don’t require collateral.

Major Disadvantage: Consequences of Not Meeting Obligations

The biggest disadvantage of taking out a loan for a business is the potential for not being able to repay the loan. Depending on the type of loan, nonpayment may result in the loan being called due and the entire amount of the loan becoming due immediately. Not being able to make the payments could result in the loan company taking legal action to collect the debt, which could damage the company's reputation and credit rating.

Online Fundraising Model

The online fundraising model has gained traction in recent years, providing startups with a potential method for quickly raising capital. This model usually involves using platforms such as Kickstarter, or leveraging existing investors’ networks.


One of the major advantages of the online fundraising model is the prospect of being able to reach potential investors quickly. This could be further complemented by well-executed marketing tactics such as networking, utilizing social media and email campaigns.


On the downside, startups utilizing the online fundraising model may have significantly less control over the marketing tactics used by their investors. This means that there is a greater chance of not building meaningful relationships with these investors, or lack of visibility overall.

The other disadvantage of using these platforms is the potential for a high degree of rejections from investors. Investing in a startup takes a great deal of trust, and being able to convince multiple investors to part with their money can be a difficult task.


Creating the right financial model for your startup is an important decision. Not only do you need to consider the current and projected needs of your business, but you also need to consider the long-term growth and scalability of your startup. This can be achieved by selecting the right financial model that best suits your business.

In this article, we explored a few of the most popular financial models used by startups today. These included the Crowdfunding Model, Debt Financing Model, Equity Financing Model, and the Angel Investment Model. Each of these models has their own unique pros and cons that need to be considered when creating a financial model for a startup.

Summary of Different Financial Models

  • Crowdfunding Model: This model allows startups to raise capital by selling products, services, or shares in their business to a wide variety of individuals. It has lower upfront costs and a quicker route to raising capital. It also allows businesses to establish a brand identity.
  • Debt Financing Model: This model involves a startup taking out loans or investments from traditional lenders such as banks or venture capitalists. These loans need to be repaid with interest and can be a long-term financial commitment.
  • Equity Financing Model: This model involves a startup selling shares of the company to investors. It allows for quick access to capital but can also result in a loss of control for the founders.
  • Angel Investment Model: This model involves a startup receiving investments from high-net-worth individuals or groups. This provides access to capital but can also result in a loss of control for the founders.

Pros and Cons of Each Model

When selecting a financial model for your startup, you need to consider the pros and cons of each model. For example, the Crowdfunding Model allows startups to quickly access capital but has a higher degree of risk, while the Debt Financing Model requires a longer-term financial commitment and a greater degree of risk.

The Equity Financing Model provides access to capital but can result in a loss of control for the founders while the Angel Investment Model provides access to investors with deeper pockets, but at the cost of a certain degree of control.

Final Takeaway to Consider when Creating Financial Models for Startups

When creating a financial model for your startup, it is important to consider the long-term needs and goals of your business. You need to weigh the pros and cons of each financial model and select the one that best meets the requirements of your business. It is also important to acknowledge that no single model is perfect and all come with varying degrees of risk.

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