Financial projections are estimates of future events and activities in terms of financial sources and outcomes. Financial projections help businesses and entrepreneurs assess the financial health of their operations, set goals, and make decisions based on predicted events and situations. By leveraging financial projections, businesses can create a clear strategy to monitor progress and respond to changes in the economic environment. In this article, we will discuss how to use financial projections to set goals.

Definition of Financial Projections

Financial projections are forecasts of a business’s financial future. These projections take into account the business’s past and current financial performance, anticipated changes in market conditions, and assumptions about trends present in the market. By creating financial projections, businesses can build an understanding of their future financial position and decide what goals to set for the future.

Overview of How Financial Projections Work

Financial projections involve creating a series of financial statements that illustrate the business’s projected financial position over a certain period of time, usually one or two years. The financial statements include income statements, balance sheets, and cash flow statements. These statements are then broken down into their components and then analyzed in order to understand their impact on the business.

  • Income statement: A statement that shows the business’s projected revenues, expenses, and profits over a given period of time.
  • Balance sheet: A statement that lists the business’s assets, liabilities, and equity.
  • Cash flow statement: A statement that shows the business’s projected cash inflows and outflows over a given period of time.

Once the financial projections are created, businesses can use them to set goals and formulate strategies to achieve their goals. The goals should be realistic and attainable, and businesses should create a plan of action to reach the goals.

Step 1: Analyze Financial History

The first step in setting financial goals is to take a look at your past financial performance. This will provide insight into how your company has been performing and help identify areas where you can focus your efforts to reach your goals. To analyze your financial history, you need to gather your financial statements from previous years.

Gather Financial Statements from Previous Years

Financial statements provide a detailed overview of your company's financial performance and include information such as income, expenses, investments, and debt. You should gather all relevant financial statements from the previous years in order to have a complete picture of your financial history. This information can be obtained from your bookkeeper or accountant.

Identify Trends in Financial Performance

Once you have gathered your financial statements from the previous years, you can start to identify trends in your financial performance. Look for any significant changes in revenue, expenses, profits, or debt. Identifying these trends can help you to determine where your business has been and figure out areas of opportunity that can be used to set your financial goals. Additionally, identifying trends in financial performance can allow you to make more informed decisions regarding budget allocation and resource utilization.

Step 2: Set Financial Goals

When it comes to setting financial goals, there are three key elements you should consider: the timeline of the goal, the cost and the expected revenue. Goals should be both short term and long term and be assigned a value based on their relevance to your business. Knowing the value of your goals can help you decide between different options, particularly when resources are limited.

Set Short Term and Long Term Goals

Taking a long-term view and setting goals for the future of your business can help you create strategies for sustained growth. However, it is important to set short-term goals as well so that you can assess and adjust your plans if and when necessary. This can help to keep you on track, and also ensures that your short and long-term goals remain aligned.

Consider Costs and Revenue

When setting a goal, make sure to consider the related costs and expected revenue. If the costs are greater than the estimated revenue, it might not be a worthwhile goal. You should also take into account any potential risks associated with the goal. For example, if your goal is to enter a new market, you should consider the potential costs of market research, entry strategy planning and more before committing to the goal.

Assign Value to Goals

Understanding the value of different goals can help you to prioritize them. Create a list of your key objectives and assign a value to each of them so that you can determine which ones are most important. The value assigned to a goal can be based on financial factors, such as expected ROI, or non-financial factors such as improved customer loyalty. By assigning a value to each goal, you will be better equipped to decide which one to pursue first.

Step 3: Create Financial Projections

When it comes to setting financial goals, creating financial projections is a vital step. Financial projections are estimates of future income and expenses based on past and current financial trends. By creating a financial projection, you can get a realistic assessment of your financial future, as well as a set of goals to strive for. Here are some tips on how to create financial projections:

Use Historical Data to Create Projections

When creating financial projections, the first step is to analyze historical financial data. This includes taking a look at past income levels, expenses, and other financial metrics. It can also include looking at overall market trends to see how they may impact your current financial standing. By analyzing this data, you can get a better idea of where your future income and expenses will be to create accurate projections.

Take Into Account Expected Fluctuations

It's important to remember that income and expenses tend to fluctuate over time. Even if your historical data suggests that you should expect a certain level of income, it is important to take these fluctuations into account. For example, if you are expecting an increase in income in the coming months, make sure to account for this in your projections.

Adjust Projections as Needed

As you continue to review your financial projections, it is important to adjust them as needed. If your historical data suggests that you will have more income or expenses than originally thought, make sure to adjust your projections accordingly. By regularly adjusting your projections, you can ensure that your financial goals are realistic and achievable.

Step 4: Monitor Financial Progress

Monitoring progress against financial projections and goals is an essential step to evaluate current financial performance. To track progress, it is important to establish processes and systems to provide on-going updates.

Establish Processes and Systems to Track Progress

Creating systems and processes to monitor financial projections and goals enable stakeholders to track the business’s performance. This can include setting up regular performance reviews, creating internal financial metrics, and regularly checking in on key metrics. These systems should provide timely updates that enable stakeholders to regularly monitor progress.

Monitor Against Projections and Financial Goals

Once these systems and processes have been established, stakeholders should use them to monitor progress against financial projections and goals. It is important to identify what metrics will be used to track financial progress, such as sales figures and ROI. It is also essential to plan for the future and make adjustments if needed to ensure progress is maintained.

  • Set up regular performance reviews
  • Create internal financial metrics
  • Check in regularly on key metrics
  • Identify which metrics to track
  • Plan for the future
  • Make adjustments if needed to ensure progress

Step 5: Adapt and Reassess

As you continue to monitor your business, you may find that previous projections were inaccurate. It is important to evaluate and update projections as necessary to ensure that under- or over-estimations do not affect the success of your business. Additionally, it is important to ensure that your goals and projections reflect current and future business needs.

Evaluate and Update Projections as Necessary

By evaluating and updating projections, businesses are able to ensure they are working towards the most accurate financial outlook. Businesses should review the accuracy of their projections and make necessary changes. This is especially important when preparing for the following financial year, or when projections have become unachievable. Setting realistic goals and projections allows businesses to accurately track their progress and make changes when needed.

Ensure Goals and Projections Reflect Business Needs

Business needs often change as the organization grows. It is important to ensure that your goals and projections accurately reflect the current needs of the business. Keeping objectives realistic and achievable will help the business remain on track and continue to grow. Businesses should regularly review their goals and projections to ensure they are still relevant and achievable.


Creating financial projections and incorporating them into your overall goal-setting plan is an essential part of being a successful business owner. Knowing what your future financial needs will be, and how to meet them, will help you make informed decisions about how to expand or adjust operations. By carefully monitoring performance, you'll ensure that your financial goals stay on track and that your plans stay in line with the direction of your business.

In summary, understanding financial projections can play an integral role in helping you find success and profitability in running a business. When used strategically with other forms of goal-setting, financial projections will help you have a realistic, achievable plan for the future of your business.

Importance of Monitoring Performance and Reassessing Goals

You'll want to stay engaged with your financial projections and monitor your performance as you move forward. Reassessing goals as things change in your business environment gives you an opportunity to adjust your plans to remain profitable. By continually refining your goals and adapting them to changing circumstances, you'll be able to stay ahead of market trends and make sure your business stays competitive in its industry.

Your financial goals should include a variety of goals that are actionable, measurable and attainable. As you chart your path forward, use your financial projections to monitor your progress and identify areas for improvement. Doing so will ensure that you reach your goals and that your business is as successful as possible.

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